Job Title: Manager, Digital Commerce, Content & Optimisation (EMEA)
Location: London
Division: MK
Reporting to: Director, Digital Commerce (EMEA)
We have an exciting opportunity for a Manager Content & Optimisation
Department overview:
Established in 2016, the Digital department has steadily grown, driven by an ambitious roadmap and bold revenue goals, all while delivering a best-in-class customer experience.
With a target of €0.5 billion in global digital revenue in the coming years, the brand is heavily investing in digital innovation and customer engagement.
At the heart of this growth is the London-based Digital Commerce team, which manages nine localised transactional websites serving customers in over 50 countries, including the UK, Germany, France, Spain, Italy, Australia, Singapore, India, Poland, and South Africa.
A highly commercial, detail-oriented professional with strong organisational, communication, and management skills, adept at meeting deadlines and multitasking in a dynamic environment.
What You’ll Do:
Operating within a fast-paced, international environment, this role is both hands-on and strategic. It offers a high degree of autonomy and ownership, making it a challenging yet highly rewarding opportunity for a driven digital professional.
This role is built around two key pillars, content management and site optimisation, each equally vital to the success of Michael Kors’ EMEA digital presence.
Optimisation:
* Drive performance across all EMEA sites and channels by optimising the Sales Force Commerce Cloud e-commerce platform and merchandising tools to consistently improve conversion rates.
* Partner with the Director to define and execute the end-to-end Conversion Rate Optimisation strategy, including a robust A/B testing roadmap via the Dynamic Yield Platform to maximise the impact of all available tools and features.
* Foster strong relationships with vendor account managers to pilot innovation, new features, and deliver best-in-class digital customer experiences.
* Leverage data to evaluate site engagement and constantly test and refine site navigation, filters and key interaction points, for enhanced customer experience and performance.
* Optimise on-site search, sort rules, and visual merchandising tactics to improve product discoverability and conversion, while developing scalable playbooks for seasonal execution.
* Deliver regular reporting and post-test analyses to generate actionable insights and inform future optimisation efforts.
* Collaborate proactively with U.S. counterparts to share insights, align on global CRO initiatives, and adopt best practices across regions
Content
* Partner with the Director to define and communicate the seasonal content strategy for Michael Kors EMEA sites, aligning with business priorities and brand direction.
* Manage the e-commerce content calendar to ensure timely planning, communication, and delivery of all web content across key markets.
* Collaborate cross-functionally to execute end-to-end content, supporting key products, seasonal trends, campaigns, and initiatives.
* Align with the Global Content Strategy, while delivering localized, engaging, and relevant content tailored to the EMEA audience
* Create detailed content briefs for design, covering homepage creative, category landing pages, trend edits, seasonal refreshes, evergreen content, promotional messaging, and editorial features.
* Coordinate with design and web production to ensure smooth implementation of content updates and enhancements across all digital touchpoints
* Manage asset trackers and product readiness, to ensure readiness for timely content launches.
* Analyse content performance, identify opportunities for optimization, testing, and continuous strategic improvements
You’ll Need to Have:
* 4–5 years’ experience in e-commerce site merchandising within a fast-paced, international retail environment
* Strong analytical and data-driven mindset, skilled in Adobe Omniture and Content Square
* Results-oriented, with a focus on site optimisation through user behaviour and performance insights
* Excellent communicator and cross-functional collaborator
* Proficient in SFCC with hands-on experience in digital storefront management
* Experienced with personalisation tools including Dynamic Yield, Salesforce, Taggstar, and Bazaarvoice
* Advanced PC skills, including Excel (formulas, pivot tables), PowerPoint, and Word.
MK Perks:
A purpose-driven workplace where you can grow your career, enjoy flexible benefits, and be part of a culture built on inclusion, impact, and recognition.
* Career Growth
* Clear paths for progression, leadership opportunities, and mentorship programs to help you thrive.
* Work-Life Balance & Flexibility
* Support for your well-being with flexible work options and generous time-off policies.
* Diversity, Equity & Inclusion
* Be part of an inclusive culture recognised by Forbes as a Best Employer for Diversity—where diverse talent is empowered to succeed.
* Exclusive Employee Perks
* Enjoy discounts on premium products and luxury brands.
* Impact & Social Responsibility
* Contribute to global and local causes through volunteer days, sustainability programs, and charitable giving.
Benefits
* Pension Contribution
* discount across Capri brands
* 25 days Holiday allowance
* Season Loan Tickets
* Enhanced Maternity and Paternity Pay
* Private Health and Dental
* Gym Discounts