Sunday
New Business Director
Our client, Sunday (https://wearesunday.com/), is an award-winning, independently owned, content marketing agency, founded in 2005 and based behind Tate Modern in London. They were founded on a belief that the world didn’t need more content – it needed higher quality content. Specifically, content that is highly engaging and deeply motivating. Content that delivers brand and organisational objectives. Content that holds audiences’ attention, and changes how they think, feel and act. Sunday is a multi-channel content marketing specialist with excellent editorial expertise across all channels (digital, CRM, print, social) and in any medium. Their services include strategy and insight, content creation (including copy, design, video, animation, infographics, podcasts, photography, and illustration), channel strategy and distribution, commercial media sales, and measurement. The teams at Sunday have unrivalled experience and knowledge in most verticals – including managing highly complex, global programmes.
Context of the role
Sunday has a good track-record in winning and retaining new business. However, their new business process has been ad hoc, and has relied on senior members of the agency to do any prospecting ‘in the gaps’. They have a modest outsourced telesales person who cold calls three days a month remotely. They are now embarking on an ambitious programme to accelerate growth and they need to support this ambition with a senior hire.
The role and experience:
Sunday is looking for an experienced (5+ years) sales and marketing professional to lead new business. They will have a demonstrable record in winning significant blue-chip new business. They will be a natural, charismatic leader, able to provide clear goals for the agency and able to manage and optimise performance against ambitious targets. They will have a clear and well-practised methodology for prospecting and selling products and services within a marketing and/or technology environment. They will enjoy and be excited by the challenge of meeting and engaging new clients, a natural “people person” They will have demonstrated a strong and instinctive ability to win the trust of those around them.
As a result of the digital and technological revolution that has swept through the marketing services marketplace, they will ideally have had experience of both a traditional agency service model and a more sales-led culture, that is part of either software or marketing technology.