Digital Content Development Lead
Infopro Digital group is recruiting for a Digital Content Development Lead to join our team on a permanent basis.
About The Business Unit
Infopro Digital connects professional communities across key sectors including construction, real estate and the built environment. Our events and digital platforms bring together industry leaders, innovators and policymakers to drive collaboration, investment and growth across the UK.
About The Role
As Digital Content Development Lead you will take ownership of the development, production and management of all image and video content as part of our wider digital marketing strategy. You will collaborate closely with marketing, design and content teams to create visually engaging multimedia assets that elevate our campaigns, enhance engagement and strengthen our online presence across social and owned platforms. The role suits a creative, proactive, and technically skilled content producer with a passion for visual storytelling, digital innovation and brand building.
Key Tasks And Responsibilities
* Develop and execute visual content strategies aligned with marketing objectives, editorial calendars and brand messaging.
* Oversee the end‑to‑end production of video and image assets – from storyboarding and scripting to filming, editing and post‑production.
* Collaborate with internal teams to ensure visual content supports and enhances campaign goals across all channels.
* Maintain a strong and consistent digital presence by managing content calendars, scheduling posts and engaging audiences across social media and owned platforms.
* Manage visual production workflows and maintain digital asset libraries, ensuring content is well‑organised and easily accessible.
* Lead creative direction for photoshoots, video production and multimedia campaigns.
* Support live event coverage and adapt visual content for multiple formats – including short‑form, long‑form and live video such as reels and stories.
* Coordinate with external photographers, videographers and agencies where required for large‑scale or specialist productions.
* Monitor and report on visual content performance using analytics tools, providing insights and recommendations for continuous improvement.
* Stay up to date with emerging trends in photography, video production and digital content innovation to ensure best‑in‑class output.
Requirements
Essential Skills and Experience
* Minimum 3 years’ experience creating, producing and editing image and video content for digital marketing or social media.
* Proficiency in industry‑standard tools such as Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Final Cut Pro or equivalent.
* Strong portfolio demonstrating a range of multimedia projects and storytelling approaches.
* Understanding of content optimisation, digital distribution, SEO fundamentals and audience engagement strategies.
* Excellent communication and creative storytelling skills with strong attention to detail.
* Strong organisational and project management skills, capable of meeting deadlines and managing multiple priorities.
* Experience using analytics tools to track content performance and inform creative decisions.
* Proven ability to work independently while collaborating effectively within cross‑functional teams.
Desirable Skills
* Bachelor’s degree in media production, visual arts, marketing, communications or related field.
* Experience with animation, motion graphics or advanced photographic techniques.
* Proven success collaborating with external production partners or creative agencies.
* Portfolio showcasing impactful video projects and social campaigns that delivered measurable engagement.
Location
This role is based at Thorpe Park, on the outskirts of Leeds.
There is no formal work‑from‑home policy, though hybrid flexibility may apply depending on business needs – typically 3 days in the office, 2 from home during quieter periods and full‑time office presence leading up to major events.
Benefits
* 25 days annual leave (rising to 30 days)
* Group personal pension plan
* Life assurance
* Interest‑free season ticket loan
* Private medical insurance (after 2 years’ service)
* Employee assistance programme (EAP)
* Employee recognition and referral schemes
* Employee retail and gym discounts
* Hybrid/remote working flexibility
* Cycle to work scheme
* Holiday buying scheme
* Health cash plan
* Enhanced family‑friendly leave
* Wellbeing tools and resources
Equal Opportunities
Infopro Digital provides equal opportunities to employees and job applicants and does not discriminate directly or indirectly on the basis of any protected characteristic. We monitor all job applications anonymously and confidentially for statistical purposes only, in full compliance with all anti‑discrimination laws.
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