The RSA is the home of ideas, turning possibility into progress since 1754. From pioneering invention and design to shaping social change, we are a place for action and connection, where people drive real change. And today this matters more than ever.
This is a chance to lead and define the RSA’s digital presence and purpose: growing reach, deepening engagement, and helping to connect more people with “the home of ideas”. You’ll be a key member of the RSA leadership team at an exciting and crucial moment; you’ll grow and inspire a diverse global Fellowship community, and the RSA brand itself.
You’ll lead a team spearheading all things digital, developing a fantastic website and brilliant digital activity that raises the RSA’s profile and influence, shows its vision, and brings more Fellows (members) into the fold.
If you’re someone who loves combining creativity with strategy, someone who can think big with the skills for getting hands-on, we’d love to hear from you.
What you’ll do
* Develop and deliver a digital strategy that supports our goals and values, including the customer journey of potential Fellows.
* Deliver digital activity to grow awareness, engagement, and ultimately increase Fellowship.
* Lead, inspire, and develop a cross-functional digital team, setting clear goals and fostering innovation.
* Oversee continuous improvement of the website (including design and build done by the team).
* Manage creation of inspiring content, from blogs and videos to social media.
* Lead digital marketing across paid, organic, and email channels.
* Champion accessibility and innovation in everything we do online.
* Act as a thought leader, keeping the company ahead of emerging digital trends, technologies, and consumer behaviours.
* Collaborate closely with creative, events and Fellowship teams, to ensure consistency of messaging and audience engagement.
* Use data and insight to continuously analyse and evolve our digital activity – amplifying reach, impact, and relevance.
* Define performance targets and KPIs for digital activity: including engagement, growth and Fellowship (membership) sign-ups.
Who you are
* A creative, strategic thinker who is comfortable balancing the big picture with hands-on delivery, from planning campaigns to creative social media.
* Collaborative and supportive, intellectually curious.
* Data-driven but people-focused. Cares about impact, storytelling, and results in equal measure.
Your key experience
* Proven experience leading digital marketing, content, and websites.
* Track record of running digital campaigns and overseeing social media channels.
* Strong understanding of website management, UX, and digital design (you don’t need to code, but you can brief and oversee developers confidently).
* Experience using analytics tools to track and report on digital performance.
* Excellent communication, writing, and stakeholder management skills.
* Experience managing budgets, agencies, or freelancers.
* Experience with a charity or purpose-led organisation preferable.
Early applications are encouraged – apply now!
Inclusion at the RSA
As a social change organisation, we believe everyone, regardless of visible or invisible difference should feel welcomed and able to contribute to creating a better future. You can read our full inclusion statement on our website.