Your manager: Head of Brand Education & Advocacy
Team: Trade Marketing, Specialty Whiskies
Location: Speyside, Scotland
Your new team
This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.
Your mission
The Global Ambassador is the face of the brand who will live and breathe the brand, acting as a champion for the brand globally and propelling value growth for our portfolio. This will be achieved by marketing Pernod Ricard’s Gold BU portfolio to the highest standards to win the hearts and minds of consumers & customers all over the world, unlocking opportunities within the category. Build brands through advocacy, experiential programs, and digital amplification.
This role will focus on The Glenlivet and Abelour plus other single malts like Scapa, Longmorn and Dalmunach and our Irish Single Pot still brands Redbreast & Spot Whiskies.
As the face of these brands, you will embody the brands among external audience during various types of events and develop your own external network of influence among bartenders, recruit new brand advocates, customers, clients, or industry specialists.
* Embody the brands in event and in content and build strong Brand led digital and social media profile to engage with external audience
Develop and deliver best in class training, animate events, contribute to the advocacy strategy development and PR
* Support brand strategy and market companies by actively engaging with diverse audience e.g clients and customers; trade partners, Press
* Transmit passion, knowledge and discovery in the style of the during classes and events
* Help to create exciting activation and content. You are Digital savvy and able to adapt to your audiences to deliver engaging content.
Driving Brand Education & Mentoring
* Inspire and educate: the International Brand Ambassador on the brand will have a robust understanding of qualities/characteristic/heritage, equip them to conduct tastings / education for target groups of consumers / influencers
Brand Ambassador Community Management
* Animation of the community on monthly basis. Create a strong sense of purpose and community behind the brand
* Propose, preset and trial of new brand initiatives, best practices sharing, brands & category updates etc.
Your blend of talent
This position could be right for you if you have:
* Previous experience as a Brand Ambassador
* Strong interpersonal skills and capability to engage with wide audience
* Storytelling and communications skills
* Strong knowledge of cocktails, wines and spirits
* Delivery of whiskey experiences or tastings is a bonus
* Developed and deliver different events typology according to needs i.e. training, clients or press tasting
Who you’ll be working with
Internally: Global and Market Brand Team, Market Brand Ambassadors, Creative Content Manager, PR & Event CoE, Trade & Advocacy CoE
Externally : On trade customers, clients, press & external partners
Our mix of benefits
For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.
Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
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