The Grand Hotel Leicester is seeking an experienced Sales Manager. Reporting to the General Manager, you will be responsible for building and managing a portfolio of accounts, developing new business opportunities, maintaining strong client relationships, and achieving individual KPIs that support wider business targets. You will play a key role in driving commercial growth and establishing The Grand Hotel Leicester as a leading destination for corporate, leisure, and events business across the region, while promoting the hotel’s brand and offerings both locally and within the wider regional market.
The Sales Manager is responsible for:
* Developing and managing a strategic portfolio of accounts, proactively prospecting new clients and nurturing long-term relationships to deliver agreed room, MICE, and F&B revenue targets across assigned market segments and drive sustainable revenue growth.
* Executing targeted sales action plans across local and regional markets, identifying opportunities to cross-sell and maximise profitability.
* Leading client engagement initiatives, including account reviews, trade shows, presentations, and negotiations, to convert opportunities into measurable business outcomes.
* Analysing and reporting on sales performance, maintaining accurate CRM records to inform decision‑making, KPI tracking, and forecasting.
* Ensuring commercial and contractual compliance, adhering to pricing strategies, licensing requirements, and company policies while optimising margin performance.
* Monitoring market intelligence, competitor activity, and sector trends to proactively adapt account strategies and capitalise on emerging opportunities.
* Representing the hotel brand as an ambassador, delivering exceptional client experiences and fostering strong relationships with stakeholders.
To be successful in the role of Sales Manager, we require:
* Minimum of 5 years’ experience in a sales environment.
* Degree in Hospitality, Business, or related field, or equivalent professional experience.
* Experience within hospitality or serviced apartments is desirable.
* Knowledge of Office 365 suite and Property Management Systems (PMS) an advantage.
* Excellent interpersonal and communication skills, with the ability to adapt to a range of audiences.
* Strong organisational and time‑management skills.
* Fluent in English, both written and spoken.
* Ability and willingness to travel as required.
* Immaculate personal presentation.
* Creativity and confidence to find solutions to everyday challenges.
Working with us provides the following benefits to you:
* Opportunity to be part of a flagship hotel relaunch and shape the local and regional sales strategy.
* Access to Ascott’s wider sales network and career development opportunities.
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