Overview
Berkshire based - 5 days a week in the office. Are you a well-rounded commercial B2B marketer?
About Our Client
My client is a growing B2B technology business with offices in Berkshire. Please note, due to the nature of the role you will be office based x 5 days a week.
Job Description
As the Marketing Manager - B2B you will have the following responsibilities:
* Develop and refine marketing strategy, brand positioning, and messaging aligned with business goals and customer insights
* Monitor market trends, competitor activity, and channel performance to optimise strategy and execution
* Plan and oversee company presence at industry events and shows
* Lead, mentor, and resource the marketing team while ensuring strong collaboration with sales and product
* Oversee all marketing campaigns and creative assets across digital, social, and traditional channels, ensuring KPI and ROI performance
* Own the company website, content strategy, reporting, and analytics
* Build relationships with key customers, partners, and industry influencers, gathering market and satisfaction insights to inform strategy
* Drive innovation by exploring new marketing technologies, identifying growth opportunities, and enhancing customer experience.
The Successful Applicant
A successful Marketing Manager - B2B should have:
* Proven experience in a similar marketing role - with a clear track record of delivering measurable results, within a B2B environment
* Strong understanding of digital marketing tools, including CRM systems (SF, Hubspot etc)
* Exceptional communication skills, both written and verbal
* Excellent organisation skills
* B2B technology experience, with a track record in lead and demand generation
* The ability to commute to Wokingham x 5 days per week, as this is an office based role.
What\u2019s on Offer
The successful Marketing Manager - B2B will receive:
* £50,000 - £60,000 per annum DOE
* 22 days holiday, rising each year of service to 25 days
* Workplace pension scheme, group life insurance scheme.
Please note that this is an office based role in Wokingham; commutable from Bracknell, Ascot, Reading, Camberley etc.
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