Global Head of Marketing
Location: London – Hybrid
Reports to: CDO / Executive Leadership Team
Brands: Austen and Blake, Diamonds Factory, Sacet (Neve Jewels Group)
About Neve Jewels
Neve Jewels is a global house of fine jewellery brands, including Austen and Blake,
Diamonds Factory, and Sacet. We unite craftsmanship, innovation, and sustainability to
deliver beautifully designed, responsibly made jewellery directly to customers worldwide. Our
group is committed to reimagining the jewellery experience through quality, trust, and
transparency.
Role Overview
As Global Head of Marketing, you will lead the strategic vision and execution of all
marketing efforts across the Neve Jewels portfolio. This role combines brand stewardship
with data-driven performance marketing and deep customer insight. You will be accountable
for building a globally scalable marketing engine that drives growth, maximises efficiency,
and strengthens brand equity across markets.
Key Responsibilities
* Marketing Strategy& ; Leadership
* Set and execute the global marketing strategy across all brands and regions, aligning
* With commercial goals and market dynamics.
* Build and lead high-performing marketing teams across regions and disciplines
* (digital, brand, CRM, content, SEO, PR, and performance).
* Lead annual and quarterly planning processes, including budget allocation,
* forecasting, and performance reviews.
* Digital & Performance Marketing
* Own global digital marketing strategy, including SEO, PPC, paid social,
* programmatic, affiliate, and retargeting campaigns.
* Drive traffic and acquisition across DTC and omnichannel touchpoints, with full-
* funnel performance ownership (CAC, ROAS, LTV).
* Collaborate with eCommerce and tech teams to optimise conversion paths, customer
* journeys, and retargeting logic.
* Customer Profiling & Data Strategy
Lead the development of detailed customer segmentation and profiling using 1st-party data
data, behavioural signals, and purchase history.
Build and evolve a single customer view across platforms to support personalisation,
retention, and cross-brand engagement.
Drive insight-led marketing decisions through a deep understanding of customer
needs, value tiers, lifecycle stages, and demographics.
Econometrics & Attribution Modelling
Oversee the implementation and refinement of multi-touch attribution models,
incrementality testing, and media mix modelling.
Partner with Data & Analytics to integrate econometric models into budget planning,
forecasting, and strategic investment decisions.
Continuously evaluate channel effectiveness and optimize media spend using a mix of
statistical methods and real-time reporting.
Brand & Creative Direction
Ensure brand consistency and creative excellence across all communications
campaigns, and assets.
Lead the development of integrated campaigns that connect emotional brand
storytelling with performance outcomes.
Steer content, social, and influencer strategies in line with brand vision and customer
expectations.
Customer Experience &; CRM
* Own end-to-end CRM strategy to drive retention, repeat purchase, and lifetime value.
* Champion lifecycle marketing programs through email, SMS, loyalty, and
* remarketing.
* Partner with tech and operations to ensure a seamless customer experience from
* discovery to post-purchase.
* Cross-Functional Collaboration
* Work closely with Product, Commercial, Finance, eCommerce, Retail, and Tech to
* align marketing efforts with business strategy.
* Act as the voice of the customer across the organization, ensuring marketing is tightly
* integrated with commercial decision-making.
Key Requirements
* 10+ years in senior marketing leadership roles, with experience across digital, brand,
* and performance.
* Proven ability to lead customer-centric, data-rich marketing strategies in a fast-paced,
* multi-brand environment.
* Advanced expertise in digital performance channels, attribution frameworks, and
* econometric modelling.
Strong background in customer segmentation, CRM strategy, and lifecycle marketing. Experience in luxury, fashion, jewellery, or DTC eCommerce preferred.
Strong commercial acumen and experience managing multi-million-pound marketing
budgets.
Analytical mindset
Proven track record of building and leading high-performing, cross-functional
international teams.
Excellent leadership, communication, and stakeholder engagement skills