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B2b marketing manager

Skootride
B2b marketing manager
€60,000 a year
Posted: 1 March
Offer description

SkootEco is looking for a commercially-minded B2B Marketing Manager to lead demand generation and bring in qualified leads through strategic, multichannel campaigns. Sitting at the heart of a small senior team, you’ll help shape and execute SkootEco’s marketing engine, fuel growth, and refine how we communicate our value to the world.

What you'll do

* Lead and execute multichannel lead gen campaigns targeting key verticals (hospitality, legal, property, ESG)
* Own performance across LinkedIn, Google Ads, email, blog, SEO and retargeting
* Create and execute content strategies including blogs, whitepapers, lead magnets and emails
* Partner with Sales and Consultancy to create enablement tools, outreach flows, and nurture paths
* Collaborate on website optimisation to improve UX and conversions
* Own and improve metrics including CPL, conversion and lead quality, in partnership with the CPO
* Evolve our brand narrative, making the MARC Framework simpler and sharper for key sectors
What we're looking for
* Proven track record in B2B demand gen or growth marketing, ideally in SaaS, ESG, or consultancy
* Skilled in LinkedIn & Google Ads, CRMs (e.g. HubSpot), and email tools
* Strong content chops across paid, organic and nurture funnels
* Strategic thinker with a hands-on approach – equally happy building and doing
* Clear communicator who thrives working closely with senior leadership and product teams
* Bonus: experience in sustainability, carbon, ESG or purpose-led sectors
What you'll get
* Competitive base + performance-linked incentives
* Flexible hybrid or remote working
* Join a high-impact, high-growth ESG business with top-tier clients
* Real autonomy and influence on marketing strategy
* Work alongside experienced founders and C-level team
* Shape messaging for one of the UK’s most innovative ESG scale-ups
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