Global Head of Digital Marketing (Consumer Data and Analytics)
St Albans, UK
Job Description
Global Head of Consumer Data & Digital Analytics
At Costa Coffee, we are what we craft.We’rereimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go –we’vegot you covered.
Lead Costa’s data revolution by driving strategic insights and cutting‑edge analytics to elevate our CRM, loyalty, and marketing strategies. Build advanced data capabilities, from predictive models to AI‑driven personalisation, while inspiring a team of experts to shape the future of Costa’s global consumer engagement and loyalty programmes.
Our teams make a difference. Whetherthat’sworking on new tech for the perfect pour, helping our teams grow, creating award‑winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.
We may be a global brand, but wehaven’tforgotten our roots.That’swhere the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growingcommunities andhelp your local community too.
We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day‑to‑day.
And as the Global Head of Consumer Data & Digital Analytics,there’snever been a better time to join.
So, why Costa?
Wedidn’tbecome a global coffee brand by sitting back. When you work here, you join a community that values passion,progressionand integrity, with somepretty brilliantperksto sweeten the deal:
* Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
* An annual discretionary bonus scheme, based on business results and individual contribution.
* A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
* The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
* 50% discount in all Costa-owned stores, and 25% off in other participating stores
* Private medical cover thanks to our Private Healthcare scheme
* Andthat’snot all. Explore even more of ourperkshere: https://bit.ly/costaperks
We’repassionate about beinga great placeto work, where you can bring your unique self into our mix. Wefirmly supportdiversity,equityand inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.
Whatyou’lldo:
Being aGlobal Head of Consumer Data & Digital Analytics is about so much more than bringing our coffee to the world.It’syour chance to stir up real success - which meansyou’ll:
* Lead a team of data analysts and managers to drive insights, change and support across the wider Digital, Marketing and Commercial teams as well as our external franchise partners.
* Share best practice and insights across the Costa global markets to help shape our marketing, Loyalty and CRM strategies and business growth.
* Be Costa’s expert in statistical modelling, data analytics, machine learning/AI, challenging the business and leading on innovation and application of new technologies.
* Have a wide remit to apply data science to business problems and create implementable solutions that unlock growth, consumer engagement and efficiencies.
* Communicate data output and results to a non‑technical audience, simplify the complex and align to commercial and business priorities and opportunities.
Who you are:
It’syour unique ingredientswe’reinterested in:
* Passionate about leading a team of highly specialist senior managers covering Data Capability, Consumer Analytics and CRM/Data Science.
* Proven expertise in transforming and strategically leading consumer data and analytics capabilities to drive business growth across key geographies.
* Expertise in segmentation, targeting models, and data‑driven strategies to support CRM, loyalty, and marketing teams in achieving effective consumer engagement and campaign outcomes.
* Strong experience in developing and executing consumer data strategies, leveraging digital analytics to provide actionable insights that inform decision‑making and value creation.
* Have a strong understanding of data and digital analytical and software products.
Where you’ll work:
Right now, our Support Centre teams work flexibly, blending home working with in‑person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be moving into anew home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in‑person to bring our bold ambition to life.
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