We are looking for a freelance content creator to support the creation, structuring, and optimisation of written content for the SHAPE project website. Overall objective To produce clear, accessible, and high-quality web content that presents the SHAPE project, supports its dissemination, and addresses the needs of its key target audiences: healthcare professionals, patients, and caregivers. Scope of the mission 1. Content strategy and structuring * Contribute to the definition of a coherent content structure aligned with the SHAPE website architecture * Adapt content to different target audiences (healthcare professionals, patients, caregivers) * Ensure consistency of tone, terminology, and messaging across all pages * Align content with the objectives of a European health project (clarity, credibility, accessibility) 2. Website content creation * Write original content for the SHAPE website, including: * Project presentation pages (mission, objectives, partners, key figures) * Pages dedicated to healthcare professionals (benefits of adapted physical activity, scientific evidence, care pathways, training overview) * Pages dedicated to patients and caregivers (programme descriptions, participation process, practical advice) * Training and resource presentation pages * FAQ content adapted to each audience * Ensure content is clear, pedagogical, and accessible to non-specialist audiences where relevant 3. Editorial adaptation and rewriting * Rewrite and adapt existing content provided by the SHAPE partners when needed * Simplify technical or scientific information while maintaining accuracy * Structure content for web reading (headings, short paragraphs, key messages) 4. SEO-oriented writing * Apply basic SEO best practices: * Keyword integration * Optimised titles and headings * Meta descriptions (if required) * Ensure content is readable, relevant, and search-engine friendly without compromising clarity 5. Multilingual coordination (optional) * Prepare content to facilitate translation into French, Spanish, and Portuguese * Coordinate with translators or provide multilingual writing services if applicable (optional) 6. Collaboration and validation * Work closely with the Fundación Siel Bleu España and SHAPE project team * Integrate feedback and revisions in line with project expectations and timelines * Respect content validation processes linked to European-funded projects Deliverables * Complete written content for all agreed website pages * Structured and ready-to-integrate texts (Word, Google Docs, or CMS-ready format) * SEO-ready content aligned with the website structure * Content adapted to multiple audiences *Newsletter, article of blog Constraints and responsibilities * The freelancer is responsible for content creation, editorial coherence, and clarity * Final validation of content remains with the SHAPE project team * Scientific or institutional accuracy must be ensured throughout all content