Job Title: Area Sales Manager – Kinedo South West
Department: External Sales
Reports to: National Sales Manager – Kinedo
Main Purpose of job
The objective of the role is to generate sales of Kinedo products through various sectors and channels within the plumbing industry. Through building trading relationships with each customer to ensure the specification of the Kinedo range is used. To represent Kinedo across a set geographical trading area.
Key Tasks
To manage and develop a portfolio of customers ranging from specifiers, regional developers, social housing, contractors, installers, national merchants, independent merchants, display showrooms and installers. To plan your trading area effectively / efficiently to a 6-week call plan visiting on 6 customers per day. By means of gaining specification of the Kinedo products secure increased sales over and above set targets per year both in volume and value, in line with company expectations. Within all customer visits identify the needs of the customer and present the features and benefits of the Kinedo range that best suit the customer’s needs, ensuring that a focus is on value-based selling. Ensuring that all Kinedo display showrooms are maintained and promoting the current range, whilst the showroom staff are fully trained to be competently selling Kinedo products to their end users.
Knowledge and Experience
Preferably having a background from within the construction industry in a sales position within B2B. A thorough understanding of the principles of value-based selling, overcoming objections, features, advantage, and benefit selling techniques. The job holder should be able to demonstrate good interpersonal, organisational and communication skills, IT skills and competency around Microsoft packages of excel, PowerPoint, word, outlook, and CRM. An ability to identify key issues and bring a problem-solving approach is seen as a valuable skill.
Complexity and creativity
The role has a level of complexity due to the various customer base and as such an understanding of businesses in different sectors and channels, what their priorities are and how to transcribe that into an action plan for our business, would be beneficial. Having to be creative on a daily basis to ensure to overcome objections with solutions through value-based selling.
Judgement and decisions
The job holder is expected to use their judgement to make decisions that will have a major, positive impact upon the company performance, seeking guidance from the National Sales Manager – Kinedo when an authorisation is required, or level is above. They must demonstrate a well-developed sense of priorities, understanding when senior management needs to be consulted. A proven ability to show decision-making consistent with growth of business levels is essential.
Operational Responsibility
To influence decision makers through the effective use of selling techniques of value-based selling, added value, features, advantages and benefits to grow sales for Kinedo. Working within the parameters of the discount structure offered the job holder has the operational responsibility to increase showrooms within their trading areas. Full evaluation of each account must have been completed and evidence should be presented back to the National Sales Manager – Kinedo to justify the reason for the account / supply. Outside of direct accounts business demand should be supported through the nominated Kinedo distributors.
Reporting
Maintain all customer records within the company CRM system daily. Completion of a monthly sales report will be required by the job holder and submitted to the National Sales Manager – Kinedo in a timely manner. Provide to the business ‘within the market’ intelligence as and when available. The job holder will be required to attend sales meetings held either by the National Sales Manager, Sales Director, or business and to contribute within such meetings, effectively and professionally.
Contacts and Communication
The job holder must demonstrate an ability to communicate effectively in all expected formats (previously defined) to promote awareness of agreed activities within their customer base and also with SFA Saniflo UK internal departments.
Internal: 10% spent based on sales meetings and other meetings such as specific product training. External: 90% spent with the customer base to present the features, advantages, and benefits of the Kinedo range across all sectors and channels of the trading area.
We will be accepting applications for this position until 17th May 2024.