As a Digital Assistant, you will be responsible for supporting the division with the day-to-day management, trading, and optimisation of the Selfridges website across devices.
As a Digital Assistant, you will:
* Support the Optimisation Specialist to deliver the divisional strategy set by the Senior Digital Manager.
* Assist with signing off content briefs across digital touchpoints such as mega menus, PLP, and CLPs, and actions required for CRM support (emails nominations & sequencing, etc.).
* Develop skills within our systems (Fredhopper, STEP, Google Analytics) to execute daily tasks.
* Own the setup of product attribution (including product flags onsite).
* Use data-driven insights to regularly update product recommendations across the site (landing pages, email communications, paid marketing support nominations).
* Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes.
* Understand divisional performance and support the Optimisation Specialist with actions to drive revenue and conversion.
* Be responsible for updating stock availability across Fashion products onsite.
* Understand and implement solutions to minimise abandonments with support from the Trading Manager.
* Perform regular site walks across all devices to ensure site standards are maintained and support rectification of any issues.
* Conduct regular competitor site walks, highlighting key opportunities for improvements.
A bit about you
How you’ll do it… you will be:
* Analytical and capable of problem-solving – comfortable using data to inform decisions.
* Organised and proactive, able to prioritise tasks and respond to business needs.
* Detail-oriented with the ability to troubleshoot and identify issues.
* A team player with strong communication skills.
* Comfortable using technical tools and systems.
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