Digital marketing specialist - 12 months ftc

Job Description

Role: Digital Marketing SpecialistReports to: Head of Marketing Duration: 12 months FTCSalary: £35,000 - £40,000 pa £19 - £25 per hourHours: 35 hours per week. Monday - Friday 09:00 - 17:00Location: 3 days in Tongwell, 2 days from home
Your New Role:In this role, you will be responsible for supporting the Digital Brand Marketing Manager with the development, delivery, and optimisation of national media campaigns to support the sales objectives for key business areas such as Product Launches and Top End Vehicles.
You'll also:

1. Collaborate with the creative team, media agencies, and external partners to deliver best-in-class campaigns across digital, social, outdoor, experiential and broadcast platforms.
2. Maximise media efficiency and impact through appropriate media planning. Integrate and exploit new media opportunities within all relevant campaigns to prospects and existing customers.
3. Have a good understanding of the creative and media process with the ability to confidently contribute to the development process, working closely in partnership with our creative and media agencies.
4. Collaborate with internal cross-functional teams, including product, sales, and PR, to align marketing strategies with overall business goals.
5. Focus on leveraging analytics to drive insights, execution and optimisation of digital campaigns in order to drive the lead opportunity.