The Role
As Account Executive, you will work directly into your Account Manager. You will help out with the
day-to-day actions required across multiple multi-channel client accounts. You will be at the forefront
of media sell ins, with guidance from your Account Managers. You will also be growing your knowledge
of events, the influencer landscape and the wider media industry as a whole. You will be instrumental
in client admin, reporting and sell backs. You will have an interest and curiosity in consumer brand
campaigns and will be keen to absorb knowledge and expertise from those around you on your teams,
and the wider industry, through events, media meets, trends reports etc.
Key Responsibilities:
CLIENT RELATIONS
Account Management: Assist your Account Manager with all day-to-day account handling procedures
for your clients; including: - contact reports, agendas, wrap reports – ensuring campaigns are
progressing in a timely manner and client comms are consistent and concise with excellent attention
to detail
Client’s Business: be curious about your client’s industry, their competitors, and be on the lookout for
‘articles of interest’ to share with them (upon approval from your Account Director)
Client Counsel: Communicate with clients in a concise, consistent manner, flagging any potential
issues or concerns to your Account Manager
Manage Upwards: Be proactive and accurate in keeping your Account Manager and/or other senior
team members up to date on the status of your client accounts, making sure to elevate any issues
when necessary
Planning: Assist the team in joining brainstorms – there are no wrong suggestions, be courageous!
You could also be asked to help with research, or writing up media slides
Drafting materials: Your work should be always mistake free with accurate spelling and grammar,
both on client and media facing documents and emails – check everything before sending – twice!
Results: Be aware of the client KPIs and keep coverage trackers up to date. Draft sell backs to clients,
to be signed off by your Account Manager
COMMERCIAL UNDERSTANDING
Budget and Scope: Be aware of what your client is paying – both in terms of agency fee and third-
party costs and be aware of the scope of work associated with that – if you think you’re being asked
to do something that is not in the scope tell your Account Director
Costs Tracking: work with your Account Manager to make sure all third-party costs are tracked on
projects
Accurate Timesheets: Ensure timesheets are up to date and accurate
MEDIA & WIDER INDUSTRY KNOWLEDGE
Media Knowledge: Read a wide range of media to keep up to speed on developments and changes,
get out to meet media to build connections - start to form relationships with those who are going to
be most beneficial in getting your clients coverage
Media Lists & Sell in: You will lead the charge in building out bespoke media lists for sell ins and should
work with your Account Managers on drafting media sell in strategies. You will be at the forefront of
sell-ins, using your connections and showing tenacity in order to get leads and convert them into great
coverage for your clients
Social awareness & understanding: You will have a grasp of the main social platforms and the
capabilities and audiences for each client. You are encouraged to share social first ideas in brainstorms
etc
Wider industry Awareness: Stay curious of developments in the industry including interesting
campaigns that other brands are doing, new social platforms, new openings etc and regulations etc.
sign up to relevant newsletters and alerts
TEAM GROWTH & DEVELOPMENT
Training: Attending and then putting into practice knowledge acquired as part of training schedule –
from both internal and external trainers
Reviews: completing self-assessment and objectives at review periods, and providing constructive
feedback for peers, when required
AGENCY GROWTH & NEW BUSINESS
Organic Growth: Keep an ear to the ground on current clients – have they mentioned a new project
they might like us to be involved with? Do you know they are looking for something which we could
provide as a business (events, design partnerships etc) – speak to your Account Director if you hear of
these potential opportunities
New Business: Take on a role in new business pitches – researching, being involved in brainstorms
and writing slides on amplification, ideas etc
WHAT SUCCESS LOOKS LIKE
1. You run the day-to-day without things slipping
2. Clients trust you
3. Your media outreach leads to real coverage
4. You contribute creatively and strategically
5. You understand the commercial side
6. You show initiative, growth, and reliability
7. The team sees you as dependable, positive, and detail-driven