This is an exciting hybrid marketing and analyst role. We are looking for a performance specialist to shape the Trade Marketing strategy and roadmap while managing, executing, analysing, and optimising all aspects of performance marketing and personalisation. Although the role indexes highly in digital, it operates holistically across all through‑the‑line channels. You will support the Chapter Lead and Product Owner, collaborate with and upskill Campaign Experts, and partner with key squad members to drive commercial performance and deliver on the goals of the business. You will thrive on continuous improvement, challenge the status quo, and identify new opportunities to deliver step‑change performance. You will bring equal parts curiosity and expertise, using a best‑in‑class performance marketing mindset to shape test and learn agendas, unlock innovation, and evolve always‑on activity.
Responsibilities
* Establish a best‑in‑class measurement framework, defining KPIs and delivering a single source of truth. Produce meaningful dashboards and weekly cross‑channel reports with actionable insight, clearly explaining both the ‘what’ and the ‘why’ using modelling, fraud insights, agency input, testing outcomes, and market context.
* Own the test‑and‑learn roadmap, co‑creating experiments with campaign experts and agencies. Attribute impact clearly, embed results into future activity, and share progress and insights across the business.
* Develop the roadmap for Trade development and digital maturity, ensuring Tesco Mobile remains ahead of evolving media and platform trends.
* Define and own the audience strategy, leveraging Tesco Mobile first‑party and Tesco Clubcard data and determining the required capability, tooling, and architecture. Partner with vendors and assess new solutions through clear business cases.
* Support campaign experts, providing performance and audience expertise to maximise ROI, scale activity, and optimise media mix. Oversee technical setup including feeds, tagging, and integrations.
* Manage performance agencies and suppliers, supporting procurement processes and ensuring alignment to performance objectives.
* Collaborate with commercial teams to inform reviews and shape channel specific propositions that maximise commercial impact.
* Identify opportunities for analytical innovation, enhancing methodologies, processes, and tooling for more predictive and effective insights.
* Manage budgets in parallel with performance optimisation, accurately tracking budgets down to monthly PO level detail.
* Champion Customer‑centric performance, considering the full end‑to‑end journey and working with squads to improve conversion and experience.
Qualifications
* Hands‑on through‑the‑line marketing experience with strong digital expertise (client‑side or agency‑side), with evidence of delivering large‑scale paid media campaigns with agencies (including Affiliate and Search agencies).
* Prioritising and delivering the big wins that contribute to business goals.
* End‑to‑end project management and scoping, while demonstrating clear transparency of workload.
* Leading the adoption, management and optimisation of advertising technology, methods and tools to ensure effective delivery and alignment with organisational objectives.
* Experience in using advanced analytical methodologies and software.
* Forecasting value of initiatives through hypothesising and defining value of services through business cases.
* Application of critical thinking with use of available data and insight signals, even when limited.
* Excellent time management and organisational skills with the ability to manage multiple projects.
* Strong ability for stakeholder/agency/publisher/supplier management, while being proactive and self‑starting.
* Advanced numerical, technical, interpersonal, communication and presentation skills.
* Experience of working within an Agile environment and use of Jira.
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