Location: London, Shoreditch
Salary: £40,000 - £48,000 depending on experience
Working Pattern: 3 days per week in office
Start: ASAP
About the Role
Global Charter is a fast-growing private jet brokerage operating at the top end of private aviation. Our clients include UHNW individuals, founders, investors and global decision-makers who expect discretion, precision and excellence.
For over four years, we have successfully generated qualified inbound enquiries through Google Ads via external partners. We are now bringing this function in-house to gain greater control, speed and commercial alignment.
This is a performance-first role.
Approximately 50% of your time will be dedicated to owning and optimising our Google Ads account. The remaining 50% will focus on strengthening brand authority and visibility through PR, email and digital communications.
Your primary mandate is clear:
Protect and improve our lead generation engine while elevating how the brand is perceived.
Key Responsibilities
1. Google Ads Performance Management - Priority Focus
You will take full ownership of an established Google Ads account managing a five-figure monthly budget.
* Structure, optimise and scale Search campaigns targeting high-intent private aviation keywords
* Manage bidding strategies and budget allocation to maximise efficiency
* Reduce cost per qualified lead while maintaining or increasing volume
* Refine keyword strategy, match types and negative keywords
* Write and test high-conversion ad copy aligned with a luxury audience
* Monitor and improve Quality Score, CTR, CPA and overall account health
* Ensure robust conversion tracking and attribution accuracy
* Conduct structured A / B testing across ads and landing pages
* Deliver clear monthly reporting tied directly to commercial performance
* Use AI tools to accelerate analysis, testing and optimisation
Success in this role is measurable: stronger lead flow, improved cost efficiency and clearer performance insight.
2. PR & Brand Authority - Supporting Commercial Growth
Alongside performance management, you will strengthen Global Charter’s authority within luxury, travel and business markets.
* Identify and secure relevant press coverage in high-quality publications
* Draft press releases and thought leadership content
* Build relationships with journalists and media contacts
* Position senior leadership for commentary opportunities
* Develop strategic brand angles aligned with our target audience
* Track PR visibility and impact
PR in this role is not cosmetic - it reinforces credibility, trust and inbound performance.
3. Email Marketing
* Plan and execute segmented campaigns to prospects and clients
* Support broker activity through intelligent sequencing
* Improve engagement and conversion through structured testing
* Use AI tools to refine subject lines, messaging and timing
What We’re Looking For
* Proven hands-on Google Ads experience - Search essential
* Experience managing five-figure monthly budgets
* Strong understanding of CPC, CPA, ROAS and conversion tracking
* Comfortable being accountable for measurable lead generation performance
* Commercially minded and data-driven
* Confident writing for premium or high-value audiences
* Exposure to PR or media outreach
* Strong written communication and attention to detail
* Comfortable using AI tools to improve workflow and analysis
Why This Role Is Different
* You inherit a Google Ads account with a four-year proven track record
* You control a meaningful monthly budget
* Your work directly impacts revenue and broker performance
* You build both performance expertise and high-level brand positioning
* You operate in a fast-moving, ambitious luxury business