Senior Manager, Product Marketing – Amplify Platform
Join to apply for the Senior Manager, Product Marketing – Amplify Platform role at Axway
Senior Manager, Product Marketing – Amplify Platform
Join to apply for the Senior Manager, Product Marketing – Amplify Platform role at Axway
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Senior Talent Acquisition Specialist EMEA & APAC - HR Specialist APAC
We are seeking our new Senior Manager, Product Marketing – Amplify Platform to join the Axway team!
Axway’s Amplify platform is at the heart of our mission to enable secure API management, data integration, and digital transformation for enterprises worldwide. As we strengthen our product marketing engine, we are hiring a Senior Manager, Product Marketing to support the strategic growth of Amplify across key verticals and global regions.
In this role, you will help define the messaging, support sales enablement, lead analyst briefing preparation, and drive content execution aligned to Amplify’s portfolio roadmap—including key initiatives such as AI Gateway, Open Banking, and API monetization. You will collaborate across Product, Sales, Field Marketing, and Digital to drive awareness, differentiation, and demand.
This is a hands-on, high-impact position for a marketing leader who can manage complexity while delivering tangible outcomes through content, campaigns, and go-to-market initiatives.
Your responsibilities :
Go-to-Market Execution
o Contribute to the GTM strategy for Amplify products and capabilities, ensuring alignment with business objectives and key market priorities.
o Support product launches and release readiness across key regions with targeted messaging, launch kits, and cross-functional planning.
o Own and execute the Amplify content calendar, ensuring a consistent flow of high-quality product marketing assets (e.g. white papers, use cases, blog posts, value decks, videos).
o Collaborate with internal and external writers, designers, and product managers to create strategic and campaign-relevant content.
o Localize and adapt messaging by region, buyer persona, and vertical focus.
o Produce compelling enablement tools to support field and partner teams: pitch decks, one-pagers, FAQ docs, and battlecards.
o Conduct regular training sessions to ensure sales and solution engineers are confident delivering the Amplify story and answering competitive questions.
Analyst Relations Support
o Coordinate analyst engagement activities including briefing preparation, asset creation, and follow-up for Gartner MQ, Forrester Wave, and peer reviews.
o Track competitive mentions and positioning, and propose improvements to increase Axway’s visibility and differentiation.
o Contribute to customer reference development, case studies, and Amplify storylines for events, webinars, and campaigns.
o Partner with Field Marketing and Events to support customer-facing initiatives that increase product awareness and adoption.
o Monitor evolving industry trends (e.g. multicloud API management, AI orchestration, compliance-driven integration) and feed insights back into marketing and product planning.
o Track key competitors such as MuleSoft, Kong, Apigee, and WSO2, and update internal stakeholders on changes in market dynamics.
Key Qualifications
o 5+ years of experience in product marketing, preferably in enterprise software, SaaS, API management, or integration platforms
o Strong writing and content development skills with an ability to simplify complex topics
o Experience working with analyst firms and supporting briefings, evaluations, or peer reviews
o Experience in sales enablement, go-to-market planning, and cross-functional collaboration
o Excellent communication and stakeholder management skills
o Bachelors degree in Marketing, Business, or related field; technical understanding of API platforms is a plus
Company Overview
At Axway, we’re more than a company—we’re a pioneer. For 25 years, we’ve been empowering organizations to achieve digital transformation and unlock innovation. With a presence in 100 countries, 11,000+ customers, and a global team of over 1,400+ passionate professionals, Axway is driving the future of enterprise integration.
We’re on a mission to be the leader in our space, empowering our customers with secure, mission-critical software to manage and deliver impactful business outcomes from all their digital business interactions.
Why Axway?
We believe in the power of togetherness. When you’re part of Axway, you’re part of a culturally rich and globally connected community that thrives on exchanging ideas and tackling challenges head-on. Whether working remotely or onsite, you’ll find camaraderie, collaboration, and the support of leadership to inspire you daily.
Here, you’ll grow, innovate, and succeed because we’re better together. Each step forward in your personal journey is one we take as a team. Join us, and let’s accomplish extraordinary things together.
Axway is a proud member of 74Software. Learn more about how Axway is transforming the future: https://www.axway.com/en.
Ready to shape the future? Let’s get started—because at Axway, together, we can. Together, we will.
Axway is an AA and EEO employer
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Information Services
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