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Senior manager market planning emea

London
Starbucks
Planner
Posted: 19 February
Offer description

Location: London Support Centre (Hybrid – 50% office, 50% remote)

Hours: Monday to Friday, 09:00–17:30

Travel: Occasional

Senior Manager, EMEA Market Planning - London Support Centre

This role plays a vital part in shaping Starbucks' growth across EMEA by leading market planning and the tools that drive customer-first decisions. You'll work closely with teams across the business and with our licensed partners to develop tailored plans that reflect local needs and opportunities. You'll also lead the development of advanced financial and location strategy models to guide store network planning and long-term growth priorities. As a strategic voice, you'll support senior leaders in making confident decisions, from regional priorities to local insights, while directly leading cross-functional portfolio review sessions to generate alignment across teams.

Here, you'll achieve results by:

* Guiding location market strategy across EMEA, integrating customer insight, commercial potential, and operational realities to maintain a dynamic view of regional growth.
* Driving portfolio reviews and tailored strategic analyses, applying location economics and financial modelling to guide investment decisions aligned with global priorities.
* Partnering directly with licensees to influence local plans, share customer insights, and build planning tools that flex to local needs and work reliably across markets.
* Enhancing planning and reporting systems, including location strategy models and spatial analytics, with a focus on scalability, and cross-market impact.
* Shaping data strategy through thought leadership in mobility, forecasting, and decision-support innovation to deepen customer and business understanding.
* Advising leaders through complex decisions with clear, data-led storytelling, while growing a team that leads with curiosity, care, and accountability.

Here, you'll contribute to our shared success by:

* Acting like an Owner - Embracing ambiguity with resilience and strategic rigour.
* Collaborating inclusively across cultures and geographies.
* Engaging confidently in complex conversations with senior leadership.
* Demonstrating leadership behaviors aligned with Starbucks values.
* Supporting a culture of innovation and continuous improvement.

Here, you'll thrive with:

* Solid experience in market planning, strategy, and/or business analytics, ideally in retail or franchise environments.
* Demonstrated business and financial acumen, preferably in a real estate context.
* Fluency in applied analytics, including GIS, statistical and financial modelling.
* A strong eye for compelling data visualization and data storytelling that changes minds.
* A track record of coaching and building high-performing teams.

What else should you know?

We have a flexible working policy. Meaning 50% of the time we collaborate with each other in our London office and the rest of the time you may choose to work remotely.

Depending on your portfolio travel to other locations may be required occasionally. We will work with you to ensure this fits your home life.

We also actively encourage partners to spend time in our stores. We believe it is essential we all understand the customer and 'Green Apron Partner' Starbucks experience.

Our standard working hours are Monday to Friday, 09:00–17:30. We value flexibility and offer it in return—recognising that balance looks different for everyone

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