Overview
Total Cards is a dynamic and fast-growing company dedicated to providing exciting and engaging experiences for our community in the Trading Card and Hobby Gaming industry. We create engaging, trend-driven, and visually impactful content that connects with audiences and builds a strong online community. We are looking for a dynamic and creative Digital Content Creator & Strategist to bring energy and originality to our brand, developing standout short-form videos, eye-catching graphics, and compelling written content that showcase the best of the TCG industry across major platforms.
Responsibilities
* Develop original, on-brand short-form video content (TikTok, Reels, Shorts) that resonates with our community and drives engagement.
* Stay on top of viral trends, audio, memes, and cultural moments to keep Total Cards relevant and visible.
* Represent the brand confidently on camera, bringing energy, personality, and clarity to all videos.
* Handle end-to-end video production: filming, editing, captions, sound design, visual effects, and publishing.
* Respond to comments, build community rapport, and monitor what’s working (and what’s not).
* Adapt content across TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn with tailored messaging.
* Work closely with other teams to align content and campaign goals.
* Track performance, analyse insights, and continuously improve content output and reach.
* Ensure all content aligns with Total Cards visual identity and brand tone.
* Design visually appealing graphics, banners, and imagery for use across social media platforms and the Total Cards website.
* Regularly update social posts, promotional content, and web visuals to reflect new campaigns, product drops, or seasonal events.
* Work with the marketing team to translate campaign ideas into high-impact visual assets.
* Repurpose existing content and graphics to fit various formats (e.g., Instagram Stories, Reels covers, YouTube thumbnails).
* Ensure brand consistency across all designs, maintaining Total Cards tone, style, and identity.
* Curate and publish written blog content that aligns with marketing campaigns, supports SEO efforts, and engages our target audience.
Personal Attributes
* Comfortable and confident both in front of and behind the camera.
* Strong knowledge/understanding of TCGs (Pokemon, Magic: The Gathering, Yugioh).
* Can think like a content creator, act like a marketer, and shoot like a pro.
* Creative eye for storytelling, humour, pacing, and visuals.
* Love social media and know what makes content shareable and scroll-stopping.
* Up-to-date with TikTok and Instagram algorithms, best posting practices, and viral formats.
* Organised, deadline-driven, and able to juggle multiple pieces of content at once.
* Thrive in a fast-paced, collaborative environment.
* Strong visual eye and attention to detail.
* Creative thinker with the ability to take initiative and pitch visual ideas.
* Comfortable working independently on design tasks, while also open to feedback and collaboration.
* Organised and consistent, able to manage multiple graphics projects alongside video and content creation.
* Passionate about design trends, social aesthetics, and continually improving your visual craft.
Working Hours
37.5 hours per week - Monday to Friday, 9am – 5pm.
Experience
* Proven experience in content creation (personal or professional), a strong portfolio or TikTok/Instagram page is desired.
* Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar.
* Strong copywriting skills for captions, hooks, and CTAs.
* Understanding of content performance metrics and how to use them to improve results.
* Ability to self-direct, pitch new ideas, and take initiative. A passion for creative media, gaming, collectibles, or pop culture is a major plus!
* Strong proficiency in Adobe Photoshop with a solid portfolio of graphic design work.
* Experience creating digital assets for social media platforms (Instagram, TikTok, Facebook, etc.) and web use (eCommerce banners, product showcases, etc.).
* Ability to work with brand guidelines and apply them across various media.
* Understanding of visual hierarchy, layout design, typography, and image editing best practices.
* Basic knowledge of file formats and preparing assets for web (JPEG, PNG, optimized images, etc.).
* Strong writing and editing skills with experience (or a keen interest) in creating blog or long-form content for digital platforms.
* Candidates with a strong understanding of SEO and the ability to demonstrate how their content drives traffic and engagement will be highly valued.
Benefits
* Competitive salary with probation period and performance-based bonuses.
* Staff discount on products.
* Career development opportunities.
* Positive, inclusive work environment.
* Gaming sessions in a dedicated Gaming Centre.
* Training opportunities and ongoing learning.
* Employee recognition programs.
Why Join Us
At Total Cards, we value innovation, collaboration, and a commitment to excellence. We offer a supportive work environment, opportunities for professional growth, and a comprehensive benefits package. We are approaching our 10th anniversary in 2026 as a recognised Pokémon hobby retailer in the UK.
How to Apply
Interested candidates should submit their CV and a cover letter detailing qualifications and experience. Applications without a cover letter will not be considered. We are an equal opportunity employer and celebrate diversity.
Job Details
Job Types: Full-time, Permanent. Work Location: On-site at our Newton Aycliffe warehouse.
#J-18808-Ljbffr