Overview
Location & Hours: Based at our London offices 5 days per week, with core hours of 9-5 (40 hour working week). Flexibility required to travel across the UK and Ireland, depending on business needs.
Purpose: This hybrid role is responsible for building brand awareness, community, and cultural resonance for edyn through a modern, integrated approach to social media and public relations. As both strategist and executor, the Social Media Manager will oversee social channel growth, influencer engagement, earned media coverage, and community-led activations, all while ensuring consistency of tone and brand expression across touchpoints. This role requires an appetite for breaking traditional rules, aligning social media to the overall PR strategy in bold, unconventional ways, and staying deeply in tune with zeitgeist, trends, and cultural moments.
Responsible to: Senior Marketing and PR Manager
Responsibilities
* Social Media Strategy & Execution: Develop and execute social strategies across Instagram, TikTok, LinkedIn and emerging channels. Lead content planning, scheduling and publishing in collaboration with internal teams and content creators. Engage daily with followers, fans, and local communities to foster brand advocacy. Monitor and report on performance metrics and community sentiment. Push creative boundaries to break out of traditional content patterns and formats.
* Influencer & Creator Partnerships: Source, negotiate, and manage influencer and creator collaborations. Oversee briefing, contracts, content approvals and performance evaluation. Ensure brand alignment and authenticity in all partnerships.
* Brand & Campaign Integration: Partner with the Senior Marketing and PR Manager on campaign execution, hotel openings, and event promotion. Amplify brand partnerships and in-property activations across social and earned media. Maintain a content calendar aligned with brand moments and commercial objectives.
* Team Collaboration: Work closely with the Copy and PR Executive, providing oversight and direction on social media deliverables. Collaborate cross-functionally with Design, E-Commerce, and Operations to align messaging and guest journey.
Qualifications & Skills
* Core Skills: Deep knowledge of social media within hospitality and lifestyle sectors. Strong storytelling skills with ability to craft narratives across multiple channels. High cultural awareness and instinct for what drives relevance. Appetite for experimentation, bold creative thinking, and full orchestration between social and PR. Confident media handler and relationship builder. Experience briefing and managing influencers and creatives. Digitally fluent with ability to analyse and present social metrics.
* Experience: 4+ years in social media roles. Demonstrated success in securing earned media and growing engaged digital communities. Previous experience working with multi-property or consumer lifestyle brands.
Position Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Travel Arrangements
London, England, United Kingdom
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