Job title- Global Marketing Specialist
Job Type- Full time
Location – Almelo – NL/ Malvern-UK
Role benefits - Competitive Salary + Benefits Package
Become part of making the impossible possible.
About the role:
As a member of the Global Marketing & Inside Sales team, the Global Marketing Specialist plays an important role to lead the development and execution of integrated marketing strategies for our key products.
This role requires a deep understanding of global market dynamics, customer segmentation and product positioning.
You will work cross-functionally with a marketing process manager, business development, product management, regional sales, field marketing and GDC, to support the segment strategy, develop and execute marketing tactics that contribute towards the full marketing funnel to achieve the overall business goals.
What you’ll be doing:
1. Develop and execute global marketing strategies, product/portfolio campaigns, and launch programs aligned to POAPs, KPIs, ROI, and pipeline growth targets
2. Build and manage the full marketing funnel (awareness, demand generation, sales enablement), driving prospects, MQLs, opportunities, and revenue growth
3. Lead market, segment, customer, and competitive research to identify trends, insights, and opportunities that inform campaigns and product enhancements
4. Collaborate cross-functionally and regionally (Marketing, Product, Sales, PM, Comms, GDC, Partners) to ensure consistent messaging, branding, and execution
5. Manage, optimize, and analyze digital channels, campaign performance, and CRM data to improve buyer experience, effectiveness, and conversion
6. Develop sales enablement tools, content, events, partner support, and thought leadership to strengthen brand presence and accelerate pipeline
7. Oversee global marketing budgets (up to £125K), chair meetings, track actions, ensure delivery within budget, and maintain high execution standards
8. Build deep product and technical expertise, ensure ethical compliance, explore AI-driven marketing opportunities, and maintain strong stakeholder and agency relationships
About you:
9. Proven B2B marketing experience with strong strategic thinking, analytical capability, and problem-solving skills
10. Results-driven and data-focused, with the ability to forecast, measure, analyze, and report on campaign performance to optimize pipeline impact
11. Highly organized with excellent time management, attention to detail, and the ability to prioritize and multitask effectively within set budgets
12. Proactive, adaptable, and resilient, with up-to-date knowledge of B2B marketing trends and the flexibility to navigate changing market conditions
13. Strong communicator and collaborator, able to work effectively with cross-functional, international, and geographically dispersed teams
14. Experienced in executing global marketing programs and coordinating closely with sales to maximize the effectiveness of campaigns and tactics (events, webinars, email)
What’s in It for You
15. Be a part of an ambitious, fast-growing, international company with a friendly and inclusive culture
16. Drive growth within a leading global organisation whose purpose is to work with our customers, to make the world a better place
17. Be a key member of our team in our amazing offices, with a hybrid working model available
18. Access to an onsite restaurant
19. Gym discounts
20. Volunteering days and much more
#LI-CS2
About us - Malvern Panalytical, Micromeritics and SciAps.
Together we are a powerful and highly complementary combination of market leading technologies.
We are the toolmakers for the world's most innovative companies, academic institutions, and government laboratories. We are their partners in discovery.
Malvern Panalytical instruments analyze the chemical, physical and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration and zeta potential, biomolecular interactions and stability, elemental concentrations and crystallographic structure.
Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide- range of end markets including catalysts, chemicals, building materials, clean-tech and battery. Our leading technologies measure surface area, porosity, density, adsorption and particle activity.
SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS) and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments.
We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia.
We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support.
Part of Spectris plc, a publicly traded FTSE 250 company, Spectris combines precision with purpose, delivering progress for a more sustainable world. Precision is at the heart of what we do – our leading, high-tech instruments and software equip our customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive.
Malvern Panalytical, Micromeritics & SciAps
Your Partners in Discovery
Malvern Panalytical, Micromeritics and SciAps, part of the Spectris Group, are committed to a diverse and inclusive culture where everyone can thrive and achieve a fulfilling career. Changing the world isn’t something you can do on your own, or with a single way of thinking; it takes a wide collection of experiences, stories, knowledge, and expertise. We encourage applications from underrepresented individuals and people with diverse backgrounds. Although we always select the most qualified applicant for each role and make all decisions without regard to race, sex, age, or any other protected class, we are an inclusive, equal opportunity organization that prizes diversity. Your unique perspective is important to us.