Job Title: Regional Sales Manager - Furniture Industry (B2C, Sales Agents)
Location: South East
Department: Sales
Reports To: Sales Director
Employment Type: Full-Time, Permanent
Job Summary:
The Regional Sales Manager (B2C) is responsible for overseeing and driving consumer furniture sales within a defined territory by managing a network of sales agents. The role focuses on optimising regional performance, ensuring high standards of customer engagement, and supporting agents to achieve sales growth through direct-to-consumer interactions.
Key Responsibilities:
Agent Management:
Recruit, onboard, and manage a network of independent sales agents, ensuring they are aligned with brand standards and sales objectives.
Sales Growth:
Set and monitor sales targets for agents, analyse sales performance, and implement strategies to drive consumer sales across the region.
Coaching & Support:
Provide regular training, product updates, and coaching to sales agents to enhance their selling skills, product knowledge, and customer engagement capabilities.
Customer Experience Oversight:
Ensure agents deliver an exceptional and consistent customer experience in line with the company's B2C brand values.
Territory Planning:
Identify high-potential geographic areas and consumer segments, and strategically allocate agent resources to maximise coverage and effectiveness.
Reporting & Insights:
Track regional sales performance, gather consumer and market feedback, and report regularly to senior leadership with actionable insights.
Campaign Execution:
Support marketing-led initiatives, product launches, and promotional campaigns, ensuring agents are equipped and engaged.
Compliance & Brand Representation:
Ensure all sales activity complies with legal requirements and that agents maintain professional conduct and consistent brand presentation.
Qualifications & Experience:
Minimum 5 years of sales experience in B2C furniture, home décor, or lifestyle products, including 2+ years managing field-based or sales agents.
Demonstrated success in achieving or exceeding regional sales targets and building effective sales teams.
Experience with agent recruitment, onboarding, and performance management.
Proficiency with CRM systems, territory planning tools, and basic sales reporting.
Excellent interpersonal, leadership, and communication skills.
Full driving licence and willingness to travel extensively within the assigned region.Key Competencies:
Agent Relationship Management
Sales Strategy & Execution
Customer-Focused Leadership
Territory & Resource Planning
Coaching & Development
Commercial Awareness
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