Role Overview
You'll lead the planning, development and execution of CRM activity across Email, SMS, DM, Web Push and other integrated channels. Acting as the bridge between Marketing, Online and Data teams, you'll translate broader consumer strategies into actionable CRM programmes, ensuring best-in-class execution and performance. The role includes ownership of reporting, optimisation and stakeholder communication, along with line management responsibility for one team member.
Key Responsibilities
CRM Strategy (30%)
* Translate consumer and business objectives into CRM channel strategies, including campaign goals, segmentation and messaging.
* Champion CRM thinking across Marketing, Online and Sales to ensure it sits at the heart of decision-making.
* Lead the CRM and ESP roadmap, managing end-to-end delivery through the CRM team.
Audience & Campaign Strategy (35%)
* Design and build omni-channel BAU and trigger campaigns using life cycle, behavioural and transactional signals.
* Define targeting strategies that improve acquisition, retention, frequency and loyalty performance.
* Continuously refine campaigns using test-and-learn, performance data and audience insight.
Content Build (15%)
1. Translate briefs into email templates, ensuring alignment with bran...