Job Summary
The European Marketing Manager (Maternity Cover) will drive the execution of marketing activities for current and next-generation Spinal Cord Stimulation (SCS) products across Europe. This role is responsible for executing existing launch plans end-to-end, including promotional activities, marketing collateral, sales tools, healthcare professional (HCP) and patient education materials.
The Marketing Manager will work closely with the European sales organisation and cross-functional teams to ensure commercial objectives are achieved across the European clusters.
Essential Duties & Responsibilitie
sProduct Strategy & Lifecycle Product Managemen
tSupport end-to-end product management for Nevro Core SCS and HFX systems across the European region, including
* :HFX Legac
* yHFX i
* QHFX Insights Platfor
* mPreparation activities for HFX iQ powered by AdaptivA
IWorking in partnership with Product Development and Core Sustaining teams, responsibilities include
* :Demand plannin
* gChange control processe
* sProduct lifecycle management and update
sDownstream Product Managemen
* tExecute existing product positioning and value messaging for HFX iQ and the HFX Insights Platform
* .Track and report on pre-defined launch metrics in collaboration with the sales team
* .Support sales training initiatives in partnership with the Learning & Development team
* .Support future product launches through the development of European sales tools and materials
* .Gather and integrate customer and field feedback to ensure products and messaging are field-ready
.Direct-to-Consumer (DTC) Programm
* eManage and coordinate the DTC agency relationship and collaborate closely with US counterparts
* .Oversee day-to-day campaign execution, including management of German HFX Coaches (dotted-line responsibility)
* .Monitor campaign performance and provide regular reporting against agreed metrics
* .Collaborate with US HFX Coach Supervisors and German commercial leadership to support coaching activities
* .Work with external vendors to deliver DTC paid social media campaigns
* .Develop and manage content focused on German patient success stories, ensuring all materials receive appropriate internal approvals
.Brand & Marketing Managemen
* tSupport the management of the Nevro, Senza and HFX brands across Europe
* .Develop and maintain marketing collateral and sales tools, including
* :Brochure
* sSales presentation
* sDigital marketing asset
* sSocial media content (LinkedIn for HCP audiences and Meta platforms for patient audiences
* )Ensure all marketing activities comply with company policies, regulatory requirements and local market regulations
* .Work closely with Creative, Regulatory and Compliance teams when developing new collateral and campaigns
* .Ensure all programmes are appropriately reviewed, approved and compliant before implementation
.Events & Conference
* sCollaborate with the European Tradeshow Team to organise and execute successful conferences, congresses and trade exhibitions across the region
.Budget & Reportin
* gTrack and monitor European marketing budgets
* .Prepare presentations, reports and business updates for stakeholders at all levels of the organisation
.
Experience Requir
* edMinimum 5 years' experience in medical device, biotechnology, healthcare, or another highly regulated industr
* y.Bachelor's degree require
d.Preferr
* edPrevious experience within neuromodulation or spinal cord stimulatio
n.
Skills & Knowle
* dgeProven downstream marketing experien
* ce.Strong project management and organisational skil
* ls.Ability to manage multiple projects and competing priorities simultaneous
* ly.Strong collaboration and stakeholder management skil
* ls.Excellent interpersonal, communication and presentation skil
* ls.Ability to build strong relationships with customers, clinical teams and commercial partne
* rs.Comfortable working in a fast-paced, dynamic environme
* nt.Strong problem-solving skills and ability to proactively address issu
* es.Excellent negotiation and influencing skills across all organisational levels, including senior leadersh
ip.
Physical Dem
* andsRegular use of telephone and computer equipm
* ent.Ability to travel frequently to support field teams, customers and eve
* nts.Carrying company equipment during travel, including laptops, chargers, brochures, programmers and demonstration k
its.
Working Condi
* tionsWork may take place in hospitals, operating rooms, clinics and surgical cen
* tres.International travel of up to 40% is requ
ired.