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* Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
* Partner with our global Marketing teams to identify automation opportunities in order to reduce the manual emailing effort.
* Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and advanced administration.
* Own and maintain the system/data integrity of our Marketing Automation platform.
* Plan and build scalable reporting mechanisms and propose relevant Marketing metrics.
* Own the development of a robust data/automation model within the marketing automation platform.
* Collaborate in developing and continuously optimising lead scoring and management processes.
* Develop standardised processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs.
* Collaborate with sales and customer operations on enhancing and troubleshooting issues with the lead management / upsell/x-sell process and integrations with marketing automation platforms.
* Gather detailed business requirements in collaboration with internal stakeholders (marketing, tech teams, etc.) and work closely to deliver global solutions.
What that means day to day
* Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
* Partner with our global Marketing teams to identify automation opportunities to reduce manual emailing efforts.
* Manage the marketing automation development lifecycle, including requirements, design, testing, configuration, and administration.
* Maintain the system/data integrity of our Marketing Automation platform.
* Develop scalable reporting mechanisms and propose relevant marketing metrics.
* Develop a robust data/automation model within the platform.
* Optimize lead scoring and management processes.
* Create standardized processes for marketing team self-service automation.
* Work with sales and customer operations to troubleshoot and enhance lead management and platform integrations.
* Collaborate with stakeholders to gather requirements and deliver global solutions.
What you’ll need to be successful
* Strong technical skills across the MarTech landscape supporting acquisition and retention.
* Ability to translate complex info into clear, approachable formats for diverse audiences.
* Data-driven, organized, with problem-solving skills for global stakeholders.
* Experience using data and metrics to measure impact and improve processes.
* Strategic and tactical mindset to champion automation and reporting innovations.
What you’ll get in return
FOR THE HERE AND NOW – Flexible work culture, generous holidays, giving day, family leave, employee assistance, online GP, discounts, healthcare, dental, optical, wellbeing treatments, cycle scheme, and sick leave.
FOR FUN – Engaging team environment with charity events, competitions, recognition, and awards.
FOR THE FUTURE – Enhanced pension, life assurance, development resources, LinkedIn Learning, and internal promotion opportunities.
Sound interesting? If so, here’s what to expect:
* Response within 15 working days.
* Interview stages: initial call, online interview, face-to-face with stakeholders.
We accommodate your needs—just let us know if adjustments are required.
About Alcumus
We build risk management solutions to keep workplaces safe, embracing new tech and fostering a diverse, inclusive culture that values collaboration, bravery, expertise, and enjoyment.
Our values include being a team player, brave, knowledgeable, and enjoying the journey. We are committed to equal opportunity employment, respecting diversity and inclusion in all aspects of employment.
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