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* Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
* Partner with our global Marketing teams to identify automation opportunities in order to reduce the manual emailing effort.
* Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and advanced administration.
* Own and maintain the system/data integrity of our Marketing Automation platform.
* Plan and build scalable reporting mechanisms and propose relevant Marketing metrics.
* Own the development of a robust data/automation model within the marketing automation platform.
* Collaborate in developing and continuously optimising lead scoring and management processes.
* Develop standardised processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs.
* Collaborate with sales and customer operations on enhancing and troubleshooting issues with the lead management / upsell/x-sell process and integrations with marketing automation platforms.
* Gather detailed business requirements in collaboration with internal stakeholders (marketing, tech teams, etc.) and collaborate closely to deliver global solutions.
What that means day to day
* Define and implement the marketing automation roadmap to scale practices internationally, launch new features, suggest improvements.
* Partner with our global Marketing teams to identify automation opportunities in order to reduce the manual emailing effort.
* Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and advanced administration.
* Own and maintain the system/data integrity of our Marketing Automation platform.
* Plan and build scalable reporting mechanisms and propose relevant Marketing metrics.
* Own the development of a robust data/automation model within the marketing automation platform.
* Collaborate in developing and continuously optimising lead scoring and management processes.
* Develop standardised processes and programs that allow marketing team members to self-serve in the creation of complex, multi-stage automated marketing programs.
* Collaborate with sales and customer operations on enhancing and troubleshooting issues with the lead management / upsell/x-sell process and integrations with marketing automation platforms.
* Gather detailed business requirements in collaboration with internal stakeholders (marketing, tech teams, etc.) and collaborate closely to deliver global solutions.
Leverage automation to improve processes and productivity, and make recommendations to support an organisation scaling at a rapid pace.
Support wider Martech requirements, working closely with the Marketing Insights and Analytics Manager and Marketing Performance Manager to support API integrations, utilise AI optimisation, A/B testing, and attribution modelling to drive intent, conversion, and customer lifetime value.
What you’ll need to be successful
* Technically skilled and experienced across the marketing technology (MarTech) landscape to support both acquisition and retention activities.
* Experience in translating complex information into a clear & approachable format for a range of audiences.
* Data-driven, organized, and capable of diving deep to improve process efficiency and solve problems for global stakeholders.
* Experience using data and metrics to measure impact and determine improvements.
* Work at both strategic and tactical levels to champion bold, innovative automation and reporting.
What you’ll get in return
FOR THE HERE AND NOW – We provide a mature and flexible ‘work your way’ culture, generous holiday allowance, a ‘giving day’ to give back to others, enhanced family-friendly leave (regardless of gender), an employee assistance programme, 24-hour online GP, gym discounts, cover for a variety of healthcare, dental, optical and wellbeing treatments/services, a cycle to work scheme, and paid time off when you’re physically and mentally unwell.
FOR FUN – You spend a significant percentage of your time with your colleagues (and what a great bunch of people they are!) and it’s important to us that everyone contributes to a positive and fun environment. We’ve always got something going on, from charity events and competitions to recognition events and awards, and we encourage our teams to get involved and have fun along the way.
FOR THE FUTURE – To set you up for later in life, we provide an enhanced pension scheme with generous employer contributions and a life assurance policy. We offer numerous development resources, including access to LinkedIn Learning, to support your career growth. Last year, nearly 30% of our roles were filled internally, with almost 50 people promoted!
Sound interesting so far?
What you can expect if you apply:
* A response within 15 working days
* An interview process including:
* An initial discovery call with the recruiter
* A first-stage interview via Microsoft Teams
* An additional interview (likely face-to-face) with stakeholders
We’re keen to ensure our hiring process allows you to be at your best. If you need any adjustments, please let us know.
About Alcumus
Who we are:
We believe everyone should go home safely from work each night. We build risk management solutions that go beyond simple compliance, embracing new technology to support our clients in keeping their workforce safe.
As a PE-backed, high-growth business, we set ambitious goals, move quickly, and embrace failure as part of learning. We believe in supporting our people’s growth, which in turn drives our growth.
We value diversity and strive to create an inclusive environment where everyone can bring their whole self to work.
Our values:
* Be a team player: Collaborate and be inclusive.
* Be brave: Share ideas, challenge the status quo, take responsibility.
* Know your stuff: Continuously develop your skills and expertise.
* Enjoy the journey: Contribute to a positive work environment.
Equal Employment Opportunity
Alcumus is an equal opportunity employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity, or expression. We are committed to building a diverse and inclusive team.
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