Overview
Join to apply for the Performance Marketing Manager role at Back on Track! Solutions.
London, United Kingdom location noted in job postings. First 25 applicants and application timelines are listed in postings but may vary by region.
About the Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description
We're looking for a Performance Marketing Manager to join the Acquisition team in which you will forecast, plan and increase performance marketing activity across Experian's consumer site. Reporting to the Head of Performance Marketing, your responsibilities will include:
* Trading meetings: Provide performance updates and analysis on key metrics for weekly trading meetings with senior stakeholders. Lead weekly trading calls with the wider eCommerce and Finance teams.
* Performance analysis: Monitor performance across all performance marketing channels. Proactively provide detailed insights into channel or product level performance and test results.
* Forecasting: Collaborate with teams across the consumer business to develop monthly and daily forecasts for core KPIs. Track performance against forecasts and identify opportunities for revenue growth. Collaborate with Finance teams in annual/quarterly planning.
* Testing framework: Create and own a testing framework by prioritising AB tests, analysing results, and sharing roadmaps with the wider team.
* Conducting deep dives: Deeply understand performance and external demand and market dynamics to investigate performance changes.
* Identifying opportunities: Inform long-term strategy and short-term commercial opportunities through analysing performance marketing trends and gaps in channel setups.
* Automate reporting: Scope, create and improve performance reporting with internal and external (agency) teams for the Acquisition team.
Qualifications
* Performance marketing experience combined with ability to analyse performance marketing trends
* Ability to turn data and insight into actionable recommendations
* Broad understanding of marketing channels and their role in the customer journey
* Comfortable writing and executing SQL queries
* Experience with A/B testing and test statistics
* Highly numerate, data driven and comfortable manipulating large datasets; strong Excel skills (including complex functions)
Benefits
* Hybrid working
* Great compensation package and discretionary bonus
* Core benefits include pension, Bupa healthcare, Sharesave scheme and more
* 25 days annual leave with 8 bank holidays and 3 volunteering days; option to purchase additional annual leave
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing
* Industries: Marketing Services
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