Brand Operations Manager – Menswear (D2C)
Manchester
Premium Menswear Brand
Up to £65,000
Please note: this is a commercial, business-facing role – not warehouse or logistics focused.
The Opportunity
We are partnering with a premium menswear brand to appoint an entrepreneurial, commercially driven Brand Operations Manager. This is a pivotal hire for the business, responsible for overseeing and optimising all aspects of operations within a fast-scaling D2C eCommerce environment.
This is a hands-on leadership role, ideal for someone who thrives in high-growth settings and is excited by the opportunity to help shape and scale a brand. You will play a critical part in ensuring operational excellence while supporting expansion across eCommerce, Design, Product Development, Merchandising, Marketing, and Wholesale.
Working closely with the Founder / Creative Marketing Director, you will act as a key strategic partner in executing the brand vision and driving the business forward.
Key Responsibilities
Business Operations & Strategy
* Oversee the day-to-day running of the business across all functions
* Develop and implement scalable operational strategies to support growth
* Identify opportunities to improve efficiency, processes, and performance
* Drive commercial success and operational excellence
Performance & KPIs
* Define, track, and analyse key business KPIs across departments
* Leverage data to inform decision-making and optimise performance
* Implement processes to enhance productivity and profitability
Team Leadership & Recruitment
* Lead hiring strategy in line with business growth plans
* Identify talent gaps and build a high-performing team
* Support onboarding, team structure, and ongoing development
* Foster a strong, accountable, and performance-led culture
Commercial Growth
* Identify and unlock growth opportunities across D2C and wholesale channels
* Support expansion into new markets, channels, and product categories
* Bring a strong commercial lens to all business decisions
Cross-Functional Leadership
* Oversee growth, operations, KPI management, and team performance
* Partner closely with the Creative Marketing Director to align vision with execution
* Act as the central point of coordination across all business functions
Requirements & Experience
* Proven experience as a Brand Operations Manager (or similar) within a successful menswear or fashion brand
* Strong background in high-growth D2C eCommerce (premium or luxury preferred)
* Experience within a scaling or well-established fashion business
* Exposure to wholesale operations is highly advantageous
* Demonstrated experience building and developing teams
Skills & Attributes
* Strong commercial acumen and strategic mindset
* Highly organised with exceptional attention to detail
* Data-driven, with experience managing and interpreting KPIs
* Hands-on approach and comfortable in a fast-paced environment
* Strong leadership and team-building capabilities
* Excellent communication and problem-solving skills
Mindset
* Entrepreneurial, proactive, and growth-oriented
* Passion for fashion, with a strong understanding of the premium menswear market
* Adaptable and comfortable working in a scaling business
* Fully aligned with the brand’s vision and long-term ambition
Why Join?
* Play a key role in scaling an exciting premium fashion brand
* Work directly with the Founder and creative leadership
* Be part of a fast-paced, high-growth environment with real impact
* Clear progression opportunities as the business expands