Go Outdoors - 2025 Launceston, Unit 2 Launceston Retail Park, Launceston, Cornwall, United Kingdom
Req #506
08 May 2025
About Go Outdoors
At GO Outdoors, our purpose is clear: “to inspire and equip everyone for life outdoors”. We believe in the positive benefits of outdoor activities, from daily dog walks to mountain hiking, horse riding, or cold water therapy. We provide the best equipment for all outdoor pursuits at guaranteed low prices. Our values—‘One Team’, ‘Responsibility’, ‘Passion’, and ‘Integrity’—are lived daily and help us strive to be ‘the nation's favourite outdoor retailer’. If you share our passion and want to make a difference, join our team and be part of something unbeatable!
Role Overview
The Store Manager oversees daily store operations, drives sales performance, manages a motivated team, and ensures exceptional customer service to meet business goals.
Responsibilities
1. Manage all store operations to meet or exceed sales and KPI targets, set sales goals, and track performance to ensure continuous growth.
2. Create and maintain staff schedules for proper coverage and productivity.
3. Build a positive team culture through recruitment, training, and ongoing development, fostering a high-performing team.
4. Analyze sales data and financial reports for informed decision-making, identifying operational and commercial opportunities.
5. Develop and implement strategies to meet and surpass sales targets.
6. Use visual merchandising techniques to attract and engage customers, ensuring displays align with brand guidelines.
7. Ensure team delivers high levels of customer service to achieve a positive Net Promoter Score (NPS).
8. Address customer inquiries, feedback, and complaints promptly and professionally.
9. Drive customer loyalty programs and promotions to increase engagement.
10. Maintain compliance with company policies, procedures, and health & safety regulations.
11. Monitor and control store expenses within budget.
Role Objectives and KPIs
1. Achieve or exceed monthly sales targets.
2. Drive KPIs such as Units, Conversion Rate, ATV, UPT, and upselling/cross-selling targets.
3. Maintain a high Net Promoter Score.
4. Ensure stock accuracy during audits.
5. Complete mandatory training for new staff.
6. Achieve employee satisfaction and engagement survey benchmarks.
7. Manage operational costs within budget.
Skills and Experience
1. Previous management experience in a fast-paced retail or customer-facing environment.
2. Passion for retail, with knowledge of current trends and competitors.
3. Strong leadership skills with experience in coaching and team development.
4. Excellent communication skills.
5. Proven ability to manage and exceed sales targets and KPIs.
6. Experience in analyzing reports and making commercial decisions.
7. Attention to detail and commercial awareness; experience in visual merchandising is advantageous.
8. Ability to promote JD Group values to stakeholders.
Employee Benefits
* Quarterly discretionary bonus schemes.
* 30% employee discount on products in-store and online across various brands.
* Exclusive deals and discounts through our online benefits platform (TELUS Health).
* Access to digital health and well-being services.
* Health cash plans.
* Internal development courses and professional growth opportunities.
* Apprenticeships and nationally recognized qualifications (England only).
* Health care coverage.
* Discounted gym memberships at JD Gyms.
* Life assurance.
* Opportunities to participate in employee networks, volunteering, and support initiatives like JD Foundation.
Application Process
Due to high application volumes, it may take up to two weeks to hear back. Applications meeting the criteria will be contacted for an initial meeting with the talent team, followed by an interview with the hiring manager. Thank you for your interest.
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