Marketing Director
Digital Retail sector
On site - Blackburn
£80k
Experienced Marketing Director needed to lead and scale in house marketing function within a digital retail and financial services company.
You will fill ownership of the £5M+ annual marketing budget and lead a team across CRM, SEO and PPC - ensuring a great ROI and growth within the company from high quality leads
Your responsibilities
* Own and deliver end to end marketing strategy across the business areas
* Plan, manage and optimise the marketing budget
* Own the full lead funnel - first touch to conversion, completion and funding
* Drive continual improvement
* Lead all performance marketing activity across PPC, SEO and paid media
* Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
* Own brand positioning and proposition messaging across digital channels
Present performance updates, forecasts, and strategic recommendations to senior leadership
Your background
* Senior marketing leadership experience within financial services, or digital retail
* Proven experience managing multi-million-pound marketing budgets
* Strong background in performance marketing, CRM, SEO, and PPC
* Demonstrable success improving lead funnel efficiency and conversion metrics
* Commercially astute with strong analytical and data interpretation skills
* Experience leading and developing in-house marketing teams
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