Paid Social Manager
Remote (UK-based) | £30,000 to £35,000 depending on experience | Full-time
About Dominate Next
Dominate Next is a performance marketing agency built for ambitious ecommerce brands ready to dominate their next stage of growth.
We specialise in Meta advertising and performance-led creative that reduces acquisition costs, increases returns, and turns paid social into a scalable growth engine. Every decision we make is guided by data, testing, and commercial outcomes, not vanity metrics.
Our sweet spot is six and seven-figure DTC brands, helping them scale from six figures to multi-six, from multi-six to seven figures, and from seven figures beyond.
We run campaigns across the UK, US, Australia, and Europe, including Germany, France, and Spain. Our clients are ambitious, our standards are high, and our work delivers results that compound over time.
We're selective about who we partner with. That means fewer clients, deeper relationships, and work that actually matters.
The Role
We're hiring a Paid Social Manager to own Meta ad performance across a portfolio of DTC ecommerce brands. This is a full-time, 40 hours per week position.
This is not a button-pushing role. You will be expected to think strategically, challenge assumptions, test with intent, and optimise based on real performance signals.
You'll work closely with:
Creative Strategists (Collaborating closely to translate performance data into high-impact creative direction)
The Founders (direct access from day one)
Client stakeholders (founders, marketing leads, ecommerce managers)
Your core responsibility is to drive measurable performance improvements across client accounts while maintaining clarity, communication, and momentum.
Your Responsibilities
Paid Media Execution
Planning, launching, and managing Meta campaigns with a clean structure and clear intent
Managing budgets responsibly with consistent pacing to hit performance targets.
Optimising campaigns based on performance signals/metrics
Maintaining creative testing methodologies
Scaling accounts from £500 per day up to £10,000+ per day during peak periods
Creative Collaboration
Translating performance data into creative direction
Working with creative strategists to improve ad performance systematically (e.g. identifying winners and creative fatigue early)
Treating creative as a primary growth lever, not an afterthought
Client Communication
Co-leading client calls alongside creative strategists and founders
Producing clear weekly updates on performance and clear next steps
Presenting insights confidently on monthly strategy calls
Connecting actions taken to results achieved
Escalating risks early and proactively
Analysis and Reporting
Monitoring core KPIs, including NCPA, MER, CVR, AOV, contribution margin, and blended store figures
Analysing performance at campaign level and blended store level
Identifying underperformance before it becomes a problem
Making data-led decisions, not guesses
Account Management
Maintaining clean campaign naming and structure
Logging decisions and hypotheses clearly
Ensuring tracking integrity across pixels, events, and attribution
Advising clients on wider DTC strategy, including offers, pricing, and conversion opportunities
What Success Looks Like
Within your first few months:
Own your accounts confidently without needing constant oversight
Make decisions backed by data, not assumptions
Communicate clearly with clients so they always know what's happening and why
Improve performance systematically through structured testing
Spot problems early and act on them before they escalate
Collaborate effectively with creative strategists to iterate and improve ads
And the brands under your ownership:
Are clear on what is happening in their ad accounts
Are confident in the direction of their growth
Like they're working with someone who genuinely cares about their business
Who Thrives In This Role
You take ownership. When something isn't working, you fix it or flag it. You don't wait to be told, and you don't blame the algorithm.
You think commercially. You understand that a 3x ROAS can be unprofitable and a 1.5x ROAS can be wildly successful depending on the business model. You know how AOV, LTV, margin, and CAC connect, and why there are the crucial metrics for growth.
You communicate clearly. You can explain what's happening, why it matters, and what you're doing about it without hiding behind jargon. You're comfortable on client calls with founders and marketing leads.
You move with intent. You're not slow and careful, but you're not reckless either. You test with purpose, learn from results, and iterate quickly.
You want to be excellent. You're not looking for a comfortable seat. You want to become an exceptional performance marketer and be held to high standards.
You're comfortable with accountability. You want to be measured on outcomes, not activity. You'd rather know where you stand than wonder.
What We're Looking For
2 to 3+ years of hands-on experience running and scaling Meta ads for DTC ecommerce brands. This is non-negotiable.
Strong understanding of ecommerce performance metrics and how they connect to business outcomes.
Experience managing meaningful ad budgets across multiple accounts.
Experience working within Shopify ecosystems
Clear communication skills, both written and verbal. Comfortable presenting to clients.
Nice to have but not required:
Google Ads experience
TikTok Ads experience
What We Offer
£30,000 to £35,000 salary, depending on experience
Additional performance bonus tied to company objectives
28 days annual leave (inclusive of bank holidays, taken flexibly) plus your birthday off
Company Pension scheme
Exclusive employee discounts through Bright Exchange
Regular progression and performance reviews
Annual salary reviews
Fully remote working
Structured onboarding with clear 30, 60, and 90-day expectations
Direct access to founders and real account ownership from day one
Why Dominate Next
We're a small team building something ambitious.
You won't be lost in a machine here. We're serious about development. You'll have regular performance conversations with honest feedback, and as the agency grows, so do the opportunities.
You'll work directly with the founders, have real ownership of your accounts, and see the direct impact of your work on the brands you manage.
Our clients are established businesses with real products that already sell. We're not trying to make bad products work. We're unlocking growth for brands that deserve it.
If you want to be part of building something, not just filling a seat, we want to hear from you.
How To Apply
Applicants must be based in the UK and have the right to work in the UK.
Send your CV and a short note explaining why this role interests you and what you'd bring to it.