400M downloads. 75M monthly users. A decade of building – and we’re still accelerating. Flo is the world’s 1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job About Flo Flo is the world’s leading female health and well-being platform, helping millions take control of their health through personalized, science-backed insights. We're on a mission to build a better future for female health - and social content is a key growth lever, helping us build awareness, connect with the community, and bring millions of new users into the Flo ecosystem. The Role We’re looking for a sharp, creative, and data-savvy Social Content Manager to lead organic content strategy and execution across our social platforms, predominantly TikTok. Your role will focus on managing and strategising social-first content that ranks, reaches, and resonates, balancing trend-driven creative with high-performing evergreen formats. You’ll own our social content engine, mentor junior team members, and serve as a trendspotter and culture connector, ensuring Flo content doesn’t just follow trends but adds value and sparks conversation within Gen Z communities. Role Responsibilities Lead Flo’s TikTok-first strategy by creating standout content that amplifies Flo as the go-to women’s health space, building community, driving app discovery, and sparking meaningful engagement that fuels organic growth. Develop a search-optimised content approach across social (from captions and keywords to video structure) that helps Flo rank on FYPs and platform search. Track and analyse platform performance to learn what works, iterate quickly, and scale high-impact formats. Coordinate cross-functional input (Brand, Product Marketing, Growth, Creative) into a streamlined social content calendar that reflects business priorities and audience interests. Manage content creators, creative teams, and contractors - guiding the full production process with clear creative direction while ensuring high-quality output, brand consistency, and on-time delivery. Mentor junior team members, providing thoughtful feedback and helping them develop their creative and strategic skills. Actively monitor the competitive landscape, platform updates, and algorithm changes to evolve our strategy. Champion content innovation - from new formats to rapid testing - and bring learnings back to the wider team. Role Profile Professional Knowledge & Experience Understanding the mechanics of how content performs across platforms, from creation to distribution, and can strategically apply this knowledge to build community, drive engagement and growth. Strong cultural fluency in US Gen Z internet culture, able to spot trends early, translate cultural moments into brand-relevant storytelling, and build authentic resonance with young audiences. Strong understanding of social analytics with the ability to translate data into actionable insights — applying a test-and-learn mindset to continuously optimize content and scale what works. Understanding of how content flows across touchpoints like search, FYP, and comments, and knows how to utilize each. Business Impact Understands how organic social content drives app discoverability, brand engagement, and user growth. Leads content strategy within team discussions, making decisions that align with broader business and marketing goals. Consistently delivers high-impact content that contributes to the success of multiple teams, not just their own stream. Ownership Operates independently and takes full responsibility for content performance and improvements. Offers clear, constructive feedback and proactively solves challenges without waiting for direction. Behaviour & Leadership Builds strong relationships with teammates and collaborators across functions. Actively shares learnings, seeks new opportunities to grow professionally, and contributes to a culture of experimentation and improvement. Actively seeks feedback and acts on it, also providing feedback for the peers to ensure their growth Leads by example in creativity, curiosity, and delivering results. Requirements Min. 3-5 years of experience shaping organic social strategies and producing content with a portfolio that shows proven growth on TikTok and other short-form video platforms. Expertise in creating content that performs in both algorithm-driven feeds (e.g. FYP) and platform search results. Deep understanding of TikTok trends, cultural shifts, native storytelling, platform SEO, and community signals. Ability to brief and manage content creators and contractors with a clear creative vision and outcome-focused mindset. Strong skills in analysing content performance and iterating based on data and insights. Excellent writing and creative direction skills, especially for short-form, social-native content. A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment. Passionate about women’s health and creating content that delivers meaningful impact at scale. LI-DL1 Annual Salary Range (ranges may vary based on skills and experience) £48,000 - £56,000 GBP How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. What you'll get We support impact with meaningful reward. Here’s what that looks like: Competitive salary and annual reviews Opportunity to participate in Flo’s performance incentive scheme Paid holiday, sick leave, and female health leave Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents Accelerated professional growth through world-changing work and learning support Flexible office home working, up to 2 months a year working abroad 5-week fully paid sabbatical at 5-year Floversary Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants .