A B2C financial services provider is seeking a Senior Marketing Manager to design and implement the marketing and digital strategy. The role is to drive growth and help the business achieve it’s ambitious growth targets.
Responsibilities:
* Keep all content updated on the website
* Prepare all external communications including the issuing and creation of monthly newsletter and marketing mailouts, blogs and content for customer base
* Develop and executing campaigns for email marketing, paid search marketing, search engine marketing, website, social media, and SMS
* Track all conversion efficiently via Google Analytics and Google Tag Manager
* Development and management of PPC campaigns (Google Adwords / Bing/Facebook)
* Ability to report on campaign outcomes and deliver leads to the business against an agreed CPL and CPA
* Landing page optimisation
* Keyword research and creation of ads on the various platforms
* Support sales team with relevant content / collateral
* Team management
Requirements:
* 5+ years marketing experience in B2C financial services ideally
* Good analytical skills, including the use of Microsoft Excel, Google Sheets, Google Analytics, Tag Manager etc
* Knowledge of planning and building dynamic campaigns
* Good communication skills
* A genuine passion for all things Paid Media and digital
* Hands-on PPC experience
* Good attention to detail & performance driven
* Good written, analytical & verbal communication skills
* Proactive team player able to work individually and as part of a team
* Ability to summarise data concisely
c£70,000