Morgan McKinley are working with a UK wealth manager to hire a **Marketing Performance Analyst**
Responsibilities of Marketing Performance Analyst:
1. Manage and optimise multiple websites utilising accurate analytics and insights.
2. Develop and maintain reports, dashboards, and data visualization, emphasizing insightful interpretation using tools like PowerBI.
3. Collaborate with internal stakeholders and external partners to merge data sources for comprehensive client insights.
4. Own campaign tagging and tracking for precise measurement of marketing activities.
5. Analyze data to identify effective campaign tactics and implement reporting structures for actionable insights.
6. Contribute ideas for A/B testing and personalization strategies, defining success metrics.
7. Provide regular data analysis and deep dives to uncover opportunities.
8. Educate and upskill the team in web analytics, dashboards, and data visualization.
9. Develop a roadmap for continuous improvement in analytics and lead generation.
10. Support digital marketing strategy and campaigns, including website content management, inbound traffic generation, email marketing, social media reporting, and search and paid media advertising.
11. Manage various projects and campaign activities from inception to delivery, ensuring operational efficiency.
12. Collaborate on strategic channel development and influ...