About Us:
OMODA Motors
OMODA Motors is a new brand built by Chery Group, which is a leading Chinese automobile company. OMODA operates individually from other brands of the Chery Group. Its business scope covers the R&D, production and sales of passenger cars.
Chery Motors
Since founded, Chery has always adhered to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicles, CKD parts, engine and vehicle manufacturing technology and equipment to the overseas market.
Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalisation through the implementation of product strategy, localisation strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
Role Overview
Omoda & Jaecoo is seeking an experienced and highly motivated Survey Specialist to manage, develop, and execute all customer survey activity across our fast-growing brand portfolio. This crucial role will be responsible for gathering actionable customer insights across the entire ownership and purchasing journey, directly informing business strategy and supporting our continued, rapid market growth.
The successful candidate will be the internal expert in customer feedback methodology and will be expected to deliver high-quality, ad-hoc reporting and strategic analysis to senior stakeholders.
Responsibilities:
Survey Management:
* Design, implement, and manage the deployment of all core customer surveys, including Customer Satisfaction (CSAT), Test Drive feedback, and Future Model Input and Feedback surveys.
* Ensure all survey instruments are methodologically sound, deliver high-quality data, and align with brand strategic objectives.
* Manage the relationship with any external survey platforms or agencies, ensuring data integrity and timely execution.
Reporting & Analysis:
* Conduct ad-hoc reporting and in-depth analysis of survey data to identify key trends, pain points, and opportunities for improvement.
* Translate complex data sets into clear, concise, and actionable insights for various departments (e.g., Marketing, Product, Dealer Operations).
* Present findings to senior management with strategic recommendations.
Stakeholder Collaboration:
* Work closely with Brand Managers, Marketing Teams, and Dealer Development to define research objectives and tailor survey instruments to specific business needs.
* Support offsite activities, such as dealer visits or customer events, to gather real-time feedback and deepen understanding of the customer experience.
Data Integrity & Compliance:
* Maintain strict adherence to data privacy regulations and internal data governance policies.
* Continuously review and optimise survey methodologies for improved response rates and data quality.
Requirements:
Essential Experience & Skills
* Proven Survey Expertise: Demonstrable proof of working on similar, large-scale survey projects, ideally within a multi-brand environment.
* Industry Experience: Minimum of 1-3 years experience in a dedicated research, insight, or survey role, with experience within the automotive sector or a closely related premium/consumer goods industry highly desirable.
* Analytical Proficiency: Expert-level skills in survey design, data analysis, and statistical reporting. Proficiency with leading survey software (e.g., Qualtrics, SurveyMonkey Enterprise) and advanced Excel/statistical packages is required.
* Communication & Presentation: Exceptional ability to communicate research objectives, methodologies, and findings clearly and persuasively, both verbally and in writing, to technical and non-technical audiences.
* Self-Management: Highly organised, capable of managing multiple projects simultaneously, and able to work independently in a fast-paced environment.
Desirable Attributes
* Familiarity with the UK automotive market and typical customer journey touchpoints.
* A proactive, results-oriented attitude with a passion for the customer experience.