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Content designer

London
The Aa
Content designer
Posted: 14 September
Offer description

Overview

Join to apply for the Content Designer role at The AA.

We’re looking for a Content Designer to join our Digital function, helping shape the words and structures that bring our digital journeys to life for millions of UK breakdown cover customers. If you’re passionate about crafting clear, human‑centred digital experiences and thrive in collaborative, cross‑functional environments, we’d love to hear from you.

Location: London (hybrid working 3 office days per week)

Employment Type: Permanent, full time

Additional Benefits: Annual Bonus

Company: The AA – the nation’s leading motoring organisation, offering a wide range of products and services from roadside assistance to home and motor insurance and the latest driving technologies.


What I’ll be doing

* Designing and refining user journeys and product landing pages that are clear, compliant and conversion focused.
* Collaborating with product designers, developers, CRO and compliance colleagues to create joined-up, user-first experiences.
* Using insights from user research and data to inform content decisions and continuously improve digital journeys.
* Communicating clearly and empathetically with stakeholders across the business, adapting your message to suit different audiences.
* Applying Agile principles and working in a fast-paced, multidisciplinary team.


What I need

* Experienced in content design, UX writing or similar, with a strong grasp of UX principles, accessibility and inclusive design.
* Proven ability to collaborate across disciplines, including working with compliance and CRO teams to create content that’s both effective and regulatory compliant.
* Skilled in stakeholder engagement, with clear, confident and adaptable communication that builds trust and influence.
* Naturally empathetic, designing with care and always considering the user’s perspective.
* Curious and forward-thinking, with an interest in AI tools and emerging technologies to enhance content design.
* Comfortable in agile, fast-paced environments, balancing multiple priorities while staying focused on user and business outcomes.


Benefits

* 25 days annual leave plus bank holidays + holiday buying scheme
* Worksave pension scheme with up to 7% employer contribution
* Free AA breakdown membership from Day 1 plus 50% discount for family and friends
* Discounts on AA products including car and home insurance
* Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
* Company funded life assurance
* Diverse learning and development opportunities to support you to progress in your career
* Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

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