Sales Leader – Employee Benefits / Healthtech / FemTech
Location: UK (Remote / Flexible)
Package: £70–80k base + 50% bonus OTE (~£120k)
We’re partnering with an award-winning AI-powered women’s health platform that’s already proven across the NHS and public health bodies. Their product supports women through fertility, pregnancy, parenting, and menopause, delivering measurable outcomes and tackling real health inequalities.
Now expanding into the private sector, they’re looking for their first Sales Leader to own growth across employers, insurers, and benefits resellers. This is a true founding sales role – building the commercial function from the ground up, with huge potential to scale into leadership as the company grows internationally.
The Product
* AI companion + expert-led programs covering fertility, parenting, and menopause
* Proven traction in the NHS & public health sector
* Expanding into employers, insurers, and benefits consultancies
* Recognised with a National AI Award for Healthcare 2024
Responsibilities
* Build, own, and deliver the full sales function – from pipeline generation to contracting
* Define and execute the go-to-market strategy for employers, insurers, and resellers
* Drive new business and hit ambitious ARR targets across the UK and international markets
* Manage the entire sales cycle: outreach, multi-stakeholder engagement, negotiation, and close
* Develop and maintain strong commercial models, reporting, and sales processes (HubSpot)
* Collaborate with the CEO and wider leadership team on strategy and execution
* Work closely with the CS/Account Management team to ensure smooth client handover and renewals
* Lay the foundations for scaling a high-performing sales team over time
About You
* 4–5+ years closing experience in B2B sales (HR / Benefits / Insurers / Wellbeing / Healthtech)
* Comfortable selling into HR, People, and Benefits leaders at mid-market and enterprise level
* Experience with channel sales / benefits consultancies / resellers
* Proven success building pipeline and closing deals in early-stage or scale-up environments
* Hands-on, data-driven, and commercially sharp – able to balance strategy with execution
* Passionate about health equity, wellbeing, and making an impact at scale
* Resilient and gritty – thrives in the fast-paced, scrappy world of early-stage startups
What’s on Offer
* £70–80k base + 50% bonus (OTE ~£120k)
* Remote-first, UK-based with flexible working
* Founding role with genuine progression to leadership
* Backing from leading investors and innovation bodies
* Chance to shape and scale a product making a real difference in women’s health