Key Responsibilities Paid Media Ads, Newsletters, SEO Meta and Google Ads: Set up and manage campaigns, including advanced audience targeting, budget allocation, bid strategy selection, and creative asset management. Newsletter Development: Create engaging newsletter themes to drive customer engagement and sales. Content Creation: Work with the creative team to produce compelling visuals and copy for marketing materials. Collaborate with the buying team to curate and feature products aligned with market trends and brand identity. Conduct keyword research, audience segmentation, and competitor analysis to improve targeting accuracy. Monitor performance metrics such as ROAS, CPA, and CTR, and implement optimisation strategies through A/B testing, creative refresh, and bid adjustments. Data & Analytics Produce detailed campaign performance reports, highlighting key trends, successes, and optimisation opportunities, and translate findings into actionable strategies. Utilise Google Looker Studio, Google Analytics, and Meta Ads Manager to create interactive dashboards, custom reports, and real-time visualisations for stakeholders. Implement multi-touch attribution modelling to measure cross-channel performance and understand the full customer journey. Develop automated reporting systems to streamline data collection and reduce manual work, ensuring accuracy and timeliness. Analyse historical data to forecast performance trends, inform budget allocation, and guide strategic decision-making. Background Experience in digital marketing, preferably in the fashion industry. Strong buying background with a focus on product selection. Proficient in social media platforms and advertising tools. Excellent communication and analytical skills. Strong Excel skills for data analysis and reporting.