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Marketing and campaigns manager

Halifax
White Rose Education
Marketing campaign manager
Posted: 14 May
Offer description

Are you ready to join an innovative and dynamic organisation redefining the future of education? This is a rare and exciting opportunity to join a passionate and forward‑thinking team, driving impactful change and shaping the educational landscape for future generations. You will help support White Rose Educations vision of empowering educators, enhancing student outcomes and expanding our reach and impact globally.


Key Responsibilities

* Develop, manage and deliver the annual marketing campaign plan aligned to organisational priorities.
* Coordinate campaign activity across digital, email, social, PR and events.
* Monitor performance and provide clear reporting on impact, engagement and outcomes.
* Ensure messaging remains consistent, teacher‑focused and research‑informed.
* Manage marketing requests from the wider business and balance these with other responsibilities and priorities.
* Lead the planning and delivery of key White Rose Education events (including conferences, exhibitions and sector events).
* Coordinate logistics, messaging, materials and on‑the‑day delivery.
* Work closely with internal teams to ensure events support school engagement and organisational priorities.
* Evaluate event impact and identify opportunities for improvement.
* Develop and oversee PR activity to raise awareness of White Rose Educations work.
* Build and maintain relationships with sector media and partners.
* Draft and oversee press releases, statements and leadership communications.
* Lead internal communications to ensure colleagues are informed, aligned and engaged.
* Protect and strengthen the White Rose Education brand and voice.
* Oversee website content planning and updates.
* Work with development and product teams to ensure content is clear, accurate and useful for teachers.
* Ensure website messaging aligns with campaigns and wider communications activity.
* Use analytics to inform continuous improvement.
* Act as the main point of contact for marketing and PR agencies.
* Develop clear briefs and manage delivery against agreed objectives and timelines.
* Monitor budgets and ensure value for money.
* Review and evaluate agency performance.
* All staff must have an awareness and commitment to safeguarding and promoting the welfare of students.


Qualifications and Experience

* Proven experience in a marketing and campaign management role.
* Experience managing multi‑channel marketing campaigns from planning to evaluation.
* Strong organisational skills with the ability to manage multiple projects simultaneously.
* Excellent written and verbal communication skills, with the ability to adapt tone for different audiences.
* Experience managing events and coordinating cross‑functional teams.
* Experience working with and managing external agencies.
* Experience or demonstrable ability to lead and support a team.
* Confidence using website content management systems and digital analytics tools.
* Able to work on own initiative with little supervision.
* Adaptable to changing circumstances or new ideas.
* Reliable and flexible in approach to work.
* Seeks support and advice where necessary.


Desirable

* Degree or equivalent in a marketing related discipline.
* Experience managing PR or media relationships.
* Familiarity with CRM and marketing automation platforms (e.g. HubSpot).
* A passion for creative and strategic marketing.


What We Offer

* A meaningful role in an organisation making a real difference to teachers and learners.
* Opportunity to work in a fast‑paced environment and bring campaigns to life.
* Collaboration with a passionate team and chance to develop professionally.
* Supportive work culture that values flexibility, initiative and continuous improvement.
* Competitive compensation package aligned to your experience and impact.


Other Information

Key relationships of the role include Head of Marketing, Social Media Specialist, Content Specialist and Graphic Designer.

Direct reports: None.

We are a mission‑led organisation dedicated to improving education outcomes for teachers and learners worldwide.


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