Salary: Up to £60k (depending on experience) + Bonus
Location: Wirral – Hybrid working - (Flexible Working)
About the Role
We’re looking for a proactive and detail-oriented Licensing Manager to join our marketing team and take ownership of managing licensed brand partnerships across the UK and globally. This is a varied role where you’ll combine relationship management, data analysis, and commercial support to ensure compliance, maximise brand exposure, and drive growth opportunities.
Reporting into the Director of Marketing & Licensing, you’ll work closely with internal teams and external partners to deliver licensing strategies, maintain brand integrity, and support joint marketing initiatives. If you’re highly organised, commercially savvy, and thrive in a collaborative environment, this role is for you.
Key Responsibilities
Licensed Partner Management
* Act as the primary contact for UK and global licensed brand partners.
* Ensure compliance with brand guidelines and licensing agreements.
* Build strong relationships to maximise brand exposure and joint marketing opportunities.
* Align internal and external stakeholders and support the Director of Marketing & Licensing with day-to-day activities.
Data & Reporting
* Prepare regular reports and presentations on sales performance, forecasts, and market share.
* Use data insights to inform marketing strategies and identify growth opportunities.
* Demonstrate strong analytical skills with proven competency in MS Excel and PowerPoint.
Commercial Support
* Work closely with sales and category teams to align marketing with commercial objectives, including joint business plans, selling activities, NPD implementation, and budget alignment.
* Identify opportunities for upselling and cross-promotion for the marketing team.
* Lead budget management and forecasting in partnership with finance.
Cross-Functional Collaboration
* Collaborate with Brand, Quality, Category Management, Local Marketing, Sales, and Portfolio teams.
* Ensure consistent messaging and alignment across all channels.
What We’re Looking For
* Proven experience in licensing management or a similar licensing role or commercial/category partnership role.
* Preferably within food, drinks, FMCG/Consumer Products/Retail sector
* Strong understanding of brand compliance and licensing agreements
* Excellent relationship-building and stakeholder management skills
* Highly analytical with strong attention to detail and proficiency in MS Excel and PowerPoint
* Commercially focused with experience in budget management and forecasting
* Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
* French or German speaking would be advantageous
What We Offer
* Competitive salary, up to £60k (depending on experience) + Bonus
* Hybrid working for flexibility – 3 days office, 2 at home
* 25 days holiday + bank holidays
* Pension
* Permanent role with opportunities for growth and development.
* Collaborative and supportive team environment.
* The chance to work with leading brands and make a real impact on business performance.
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