Conversion Rate Optimisation (CRO) Specialist
12 months contract
London, UK (3 days onsite, 2 days WFH)
Role Overview
We are looking for a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalised journey building.
Key Responsibilities
* Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.
* Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities.
-Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress.
* Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth.
* Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.).
* Develop and maintain a journey playbook to ensure consistency across user segments.
* Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion.
* Partner with data teams to segment users and personalise journeys.
* Provide actionable insights to product, marketing, and engineering teams.
* Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations.
* Translate test findings into requirements and implementation plans.
Skills & Experience
* Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred).
* Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar.
* Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation.
* Proficiency in journey mapping and lifecycle design with a customer-centric approach.
* Strong understanding of UX best practices, persuasion principles, and behavioural psychology.
* Data literacy: ability to analyse large datasets, run SQL queries, and work with dashboards.
* Nice to have: web development skills (HTML, CSS, JavaScript) to prototype and implement tests quickly.