Overview
Vypr is a Manchester‑based private equity/venture capital backed SaaS business. Our market‑leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. By reducing the time and cost spent developing new products, we deliver better products faster.
Job Details
Position: Content Executive
Department: Marketing
Reports to: Marketing Manager
Location: Manchester (Hybrid)
Employment type: Full‑time
Seniority level: Entry level
Job function: Business Development and Sales
Salary: £30,000 - £35,000
Responsibilities
* Create and edit high‑quality content across multiple formats including blog posts, whitepapers, case studies, email campaigns and website copy.
* Develop compelling product‑focused content that showcases our platform's capabilities and customer success stories.
* Write and optimise SEO‑friendly content to improve organic search visibility and drive website traffic.
* Manage the company blog, including content calendar planning, writing, editing and publishing.
* Create social media content and manage posting schedules across LinkedIn, Twitter and other relevant platforms.
* Develop sales enablement materials including product sheets, presentations and battle cards.
* Write and edit customer communications including newsletters, product updates and announcement emails.
* Support the creation of video scripts, webinar content and podcast materials.
* Collaborate with subject‑matter experts to create thought leadership content.
* Ensure all content maintains consistent brand voice, messaging and visual identity.
* Conduct content audits and refresh existing materials to maintain relevance and accuracy.
* Research industry trends and competitor content to identify opportunities and gaps.
Qualifications
* Exceptional writing and editing skills with the ability to adapt tone and style for different audiences.
* Strong understanding of B2B content marketing best practices and buyer journey mapping.
* Experience with SEO principles and content optimisation techniques.
* Proficiency in content management systems (WordPress or similar).
* Working knowledge of marketing automation and email marketing platforms.
* Basic understanding of design tools (Canva, Adobe Creative Suite) for simple content creation.
* Strong research skills with the ability to translate complex technical concepts into accessible content.
* Excellent project management and organisational skills.
* Data‑driven approach to content creation with focus on measurable outcomes.
* Collaborative mindset with the ability to work with stakeholders across the business.
* Creative thinking and storytelling abilities.
* Attention to detail and commitment to quality.
Benefits & Perks
* Company‑paid medical cash plan
* Enhanced annual leave
* Work from anywhere up to 4 weeks a year
* Access to a global benefits and reward platform
* Access to well‑being support, including an Employee Assistance Programme
* Life Assurance
* Day off on your birthday
* Volunteering day
* Enhanced parental leave
* Hybrid working
Company Culture
At Vypr, we value agility, candidness, results, inclusion, accountability and caring. We foster a transparent, trusting environment where ideas are challenged with care, celebrate team successes and support charitable initiatives to create a safe, friendly workplace for all.
Next Steps
Our talent selection process focuses on a mutual, fair and transparent dialogue. We invite you to discuss your ambitions and our growth plans, showcase your skills in a live task and visit our Manchester HQ with the potential line manager and team members.
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