Description
:
Global Procurement, Senior Category Manager - Digital, Data and E-Commerce
Permanent
Function: Global Procurement – Marketing & Commercial
Location: London / Edinburgh / Glasgow / Dublin / Madrid / Amsterdam (hybrid) | Reports to: Global Head, Media & Scale Reach Sourcing
Closing date: 11th January 2026
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating!
About the function
Our Procurement team are innovators, always seeking new ways to help our business, people and much-loved brands thrive. Our Global Procurement team plays a strategic role in helping Diageo deliver performance, growth and long-term value. We work across the business and with our partners to shape how Diageo invests, builds brands and operates responsibly — combining commercial leadership with innovation and strong ethical standards.
Procurement delivers end-to-end value through smart sourcing, effective partnerships and a focus on sustainability, aligned to Diageo’s Society 2030: Spirit of Progress ambition. We operate in complex, fast-moving environments and are trusted to bring judgement, external perspective and rigour to critical business decisions.
This is about people as much as impact. Building strong internal relationships to shape priorities and choices, and working with external partners to understand what’s possible and what’s next allows us to turn insight into action, grounded in integrity and ethics.
About the role
The Global Senior Procurement Category Manager, Digital, Data & eCommerce plays a pivotal role at the intersection of marketing, technology, data and commercial decision-making. The role exists to help Diageo unlock growth, effectiveness and margin through smarter digital and commerce investment; shaping how the business plans, partners and spends, not just what it buys.
Operating as a strategic thought partner to Consumer Digital Transformation, Marketing and Commercial leaders, this role combines hands-on category leadership with strong commercial judgement and systems thinking. It leads the development and execution of category and sourcing strategies that balance effectiveness and efficiency. The role requires comfort working deep in the detail when required, and can translate complex digital and commerce capabilities into clear commercial choices that deliver measurable outcomes.
This is a leadership role in a fast-evolving, ambiguous space where technical fluency, applied problem-solving and execution discipline matter. Success depends on the ability to work across boundaries, frame decisions with clarity, challenge constructively, and connect external market insight with internal priorities. Procurement provides the platform for enterprise-wide impact in: shaping agendas, guiding investment choices, and accelerating Diageo’s digital, data and eCommerce transformation with integrity, rigour and pace.
Key responsibilities
1. Transformation partner: Play a key role in shaping and accelerating Diageo’s digital, data and eCommerce transformation. Articulate the journey and vision to align collaborators, connect across the business through the unique external and cross-enterprise view Procurement brings, and use insight and data to unlock new sources of value.
2. Category leadership & sourcing strategy: Lead category and sourcing strategies that improve value and ROI. Ensure outcomes-based implementation of commercial elements of spend with suppliers and agencies, promoting the highest standards of ethics and compliance. Deliver benefits through strong demand management, relationship management and contract execution.
3. Business partnering: Act as a trusted partner to global marketing and digital teams, supporting the evolution of Diageo’s digital practices. Bring understanding of marketing science, analytics, eCommerce and ad-tech to inform decisions and enable effective collaboration.
4. Ecosystem & market intelligence: Build and maintain a strong understanding of the agency and partner ecosystem, supply chains, innovation and emerging technologies. Provide external benchmarks and market insight to inform strategy and drive value.
5. Value delivery & stakeholder management: Create and lead programmes that deliver productivity and performance targets. Run joint objectives and KPI-based reviews with agencies and suppliers, agree development plans to lift performance, and manage senior stakeholder engagement.
Key Interfaces
6. Global Marketing, Commercial and Consumer Digital Transformation leadership
7. Digital & Technology teams, including data, analytics and technology solutions
8. Global Procurement colleagues and Centres of Excellence
9. Agencies, platforms and strategic suppliers across digital, data and eCommerce
10. Finance, Legal and Compliance partners
Skills, experience & capabilities required
Comfort operating between strategy and hands-on execution in digital, data or commerce contexts, with the judgement to know when depth matters.
11. Extensive experience in procurement, marketing procurement, OR eCommerce / digital, with a strong understanding of how commercial structures enable growth and value creation.
12. Proven rigour across digital and marketing services, including strategy development, sourcing, contracting and supplier performance.
13. Strong digital and eCommerce fluency with a clear ROI and effectiveness lens, and the ability to translate technical capability into sound commercial and contractual choices.
14. Demonstrated ability to partner cross-functionally, influence senior stakeholders, and operate effectively in transformation contexts characterized by ambiguity and pace.
What We Offer
15. A high-impact role shaping how Diageo invests in digital, data and eCommerce to drive growth, effectiveness and margin.
16. Portfolio-scale responsibility, influencing a complex supplier ecosystem and c.$100m+ of Advertising & Production investment.
17. Significant exposure and partnership with global Marketing, Commercial, Digital and Procurement leadership.
18. A strong platform for personal growth, with scope to broaden enterprise leadership impact over time.
19. An inclusive, values-led team culture committed to ethics, diversity and performance.
Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, outlooks, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
#LI-Hybrid
Worker Type :
Regular
Primary Location:
1HQ
Additional Locations :
Amsterdam, Edinburgh Park, Madrid, Onyx, Glasgow, St James Gate
Job Posting Start Date :
2025-10-27