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About Numan
Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
About Numan
Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.
Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
To deliver on our transformative mission, we are guided by our 5 company values:
* Patients first.
* Learn Fast.
* Own the quality.
* Succeed together.
* Care deeply.
Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!
The Role
As Numan’s Social Media Lead, you’ll be responsible for a step-change in our approach. Taking us from good to standout across our social platforms. Your mission is to make Numan one of the top health brands on social media in the UK, accelerating our channel growth and engagement by creating content that entertains, educates, and builds trust with our audience. You’ll have the autonomy to build and lead a social strategy that brings our brand to life; through community, standout campaigns, smart partnerships, and the right influencers. This is a big opportunity to put your stamp on a growing health tech brand that truly values social and is investing in it.
You'll Be:
Owning Numan’s Social Strategy
* Develop, refine, and lead the overall social strategy.
* Drive growth in Numan’s social following and engagement across our key channels: Instagram, Facebook, LinkedIn, YouTube, and TikTok.
* Identify and test new opportunities and emerging platforms/subcultures (e.g., Reddit).
* Use social listening to generate fresh insights to inform both creative and product strategy.
* Align activities across content, brand, paid social, and PR to maximise campaign impact.
* Collaborate closely with our Chief Creative Officer and Brand Director to deliver high-quality, creative outputs.
* Manage and motivate agency partners to do their best work.
Creating Powerful Content & Community
* Develop engaging, shareable content that strengthens Numan’s social voice.
* Make Numan interesting: give people a reason to follow, engage, and come back.
* Build a vibrant community and engage directly with our audience.
* Be our social brand guardian: ensuring content is authentic, native, and true to our tone of voice.
* Grow and optimise our YouTube presence with SEO in mind; aim for Health Shelf placement.
* Support broader content needs, from paid social to campaigns and shoots.
Tracking, Reporting & Optimising
* Stay on top of social trends, cultural moments, and platform changes.
* Report on performance weekly with actionable insights.
* Balance paid and organic content for growth, managing budgets accordingly.
* Run ongoing social listening across competitors, categories, and adjacent spaces.
We’re looking for someone who is:
* An expert in building brand presence on social platforms.
* A brilliant content creator: across writing, design, editing, and ideation.
* Experienced with tools like Sprout, Sprinklr, Hootsuite, or similar.
* A clear, confident communicator who brings energy to collaboration.
* Confident in speaking up for great creative and bold ideas.
* Curious about why people behave the way they do, be insight-driven in your thinking.
* Passionate about health trends, digital culture, and brand building.
* Experienced in managing social media channels and developing online marketing strategies.
Our Benefits Include...
- Share options.
- 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
???? - Health insurance with Vitality .
- Enhanced maternity and parental leave.
- Nursery benefit provided by YellowNest .
- Employee assistance programme (access to therapy, financial planning and discounts).
️ - Generous pension (includes both employee and employer contributions).
- Flexible working options, including a dog-friendly office in Farringdon.
- Personal training and development budget via Learnerbly.
- Wellhub membership, giving you access to over 2,000 locations in the UK.
️ - Free office snacks including breakfast items, soft drinks, tea and coffee.
- Cycle to work scheme.
- Season ticket loan.
% - Discount on Numan products for your friends and family.
- Paid volunteering days.
- An additional 2 weeks off once you reach your 5th anniversary with Numan.
Diversity at Numan
At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Wellness and Fitness Services
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