About Us
Energy Systems Catapult is an independent research and technology organisation. Our mission is to accelerate Net Zero energy innovation.
Launched in 2015 by Innovate UK, the Catapult has built a team of more than 250 people, with a range of technical, engineering, consumer, commercial, incubation, digital and policy expertise. They draw on sector-leading test facilities, modelling tools, and data collected from our back catalogue of more than 500 research projects.
We use that ‘whole energy’ system capability to support innovative companies -- small and large – to test, trial and scale their new products and services. Our impact comes when those innovators attract new customers, new investment and new grants so they can thrive in the future energy system.
Based in Birmingham, Energy Systems Catapult is part of a network of nine, world-leading technology and innovation centres, established by Innovate UK. The Catapult Network fosters collaboration between industry, government, research organisations, academia, and many others to transform great ideas into valuable products and services.
We believe that innovation often stems from connecting different areas and ideas, and that working together in person can be an important enabler for that. We therefore expect people to be in the Birmingham office ~40 days/year (roughly one day per week).
Role purpose
The Marketing and Events Officer supports the organisation’s marketing strategy by increasing brand awareness, strengthening audience engagement and supporting lead generation across the full marketing mix.
A core responsibility of the role is to lead the transition away from full hands-on delivery of routine project dissemination webinars, replacing this with a simplified and scalable self-service model for the wider business. This includes developing clear templates, processes and guidance that enable teams to deliver digital engagement activity efficiently, with appropriate marketing oversight rather than ongoing operational delivery.
Alongside this enablement role, the postholder will retain responsibility for the organisation, promotion and delivery of selected high-value events and engagement activity that directly support brand visibility, lead generation and strategic priorities.
Key responsibilities
Marketing and campaign delivery
Support the delivery of the organisation’s marketing strategy, with a focus on increasing brand awareness, strengthening audience engagement and supporting lead generation.
Contribute to the planning and delivery of integrated marketing campaigns across digital channels, ensuring activity is aligned with agreed priorities and target audiences.
Write clear, compelling and audience-focused marketing copy across channels, including:
* Email campaigns and regular monthly newsletters, Website content and landing pages – reactive updates and proactive additions
Set up paid social advertising and brief in the design of campaign assets. Monitor and evaluate performance.
Manage MarComms suppliers as and when appropriate.
Events
Lead the transition away from fully managed project dissemination webinars, replacing this with a simplified self-service model for the wider business by:
* Developing and maintaining event templates, guidance and standardised processes that enable teams to self-serve while ensuring brand and marketing standards are met.
* Managing the relationship with the event technology supplier
* Amending, signing off and making recommendations for improving webinar landing pages
Ensure all events and engagement activity align with the wider marketing calendar, messaging framework and audience priorities.
Plan, organise, promote and deliver marketing-led events and engagement activity that supports brand visibility and lead generation, including:
* Planning and delivering brand and lead generation focused webinars as part of integrated marketing campaigns.
* Deliver a small number of larger, high-value in-person events each year (typically around two), alongside smaller in-person staff or office-based events where appropriate.
Lead exhibition coordination, including:
* Booking floor space with organisers
* Briefing and managing stand design, production and installation in line with brand guidelines.
* Briefing and coordinating the design and production of exhibition literature and supporting marketing collateral.
* Brief BD and other colleagues attending exhibitions on objectives, messaging, audience focus and follow-up processes.
* Capture and review exhibition outcomes where possible, feeding insight into future marketing and lead generation planning.
Work collaboratively with colleagues across the MarComms team to support priority organisational activity and campaigns.
Skills and experience
Essential
Experience delivering both in-person events and digital webinars.
Strong copywriting skills, with the ability to create engaging and accessible content.
Excellent organisational and project management skills
Ability to manage multiple priorities in a fast-paced, changing environment.
A proactive, collaborative approach with strong attention to detail
Confidence working with digital platforms and marketing tools.
Desirable
Experience using Cvent or a similar event management platform.
Experience running paid social campaigns, particularly on LinkedIn.
Experience working within a marketing or communications team.
Familiarity with CRM systems, event best practice and performance reporting
Familiarity with WordPress or similar website CMS platforms
Experience working in an energy, innovation or public sector environment.
Experience using lightweight design tools such as Canva to create event graphics or banners.
Personal attributes
Creative thinker with a strong sense of audience and purpose
Highly organised, adaptable and comfortable working in an agile environment
Confident communicator, able to work effectively with stakeholders at all levels.
Practical and delivery-focused, with a willingness to take ownership.
Calm under pressure, with a positive, solutions-focused mindset