Job Description
CRM and Copywriting Consultant / CRM and Marketing Designer
* 3-Month Contract
* £300 Per Day Outside IR35
* Hybrid Working (2-3 Days in London Office)
Our client is looking for a CRM and Copywriting consultant to support with their exceptional email campaigns, pop-ups and educational content.
You'll sit at the intersection of brand, lifecycle marketing and commerce, crafting copy, creative concepts and campaign flows that support our client's patients throughout their healthcare journey. From onboarding flows to educational content, your work will ensure patients feel informed, supported and motivated to take action.
Key Responsibilities
* Build compelling lifecycle campaigns - Write and design email journeys across the patient lifecycle (onboarding, education, retention) that drive engagement and conversion.
* Own campaign copywriting - Create clear, empathetic, and persuasive copy for emails, pop-ups, and notifications that balance education and commerce.
* Design and layout - Use brand guidelines to design visually engaging and accessible emails that elevate storytelling.
* Create educational content - Turn clinical or lifestyle insights into digestible blog articles, patient tips, or explainers.
* Test, learn, and refine - Contribute to campaign optimisation through A/B testing, analytics, and data-led improvements.
Skills & Experience
* Experience with Customer.io is essential.
* You take initiative and deliver with minimal oversight, a proven self-starter who's executed campaigns independently.
* Bring your own insights and ideas, with experience designing and running CRM campaigns.
* Hands-on experience writing and designing for email and lifecycle marketing, ideally in health, wellness, or D2C sectors.
* You have an exceptional eye for design and layout, understanding how to make campaigns feel premium and on-brand.
* Experienced using tools like Figma or similar design platforms.