Digital Marketing Executive Location: Blackburn (Hybrid) Salary: up to £33,000 Excellent Benefits Hours: Monday–Friday, 9am–5pm About the Opportunity We’re partnering with a well-established, international business to recruit a Digital Marketing Executive to take ownership of their digital presence and drive measurable growth across the UK market. This is a fantastic opportunity for a creative, data-driven marketer who enjoys taking ideas from concept through to delivery. As a Digital Marketing Executive, you’ll be responsible for planning, delivering and optimising multi-channel digital marketing activity to generate high-quality leads, improve online visibility and enhance the user experience across all digital touchpoints. Key Responsibilities * Develop and deliver end-to-end digital marketing strategies aligned with business goals * Conduct market and competitor research to identify opportunities * Set KPIs and track performance across all digital activity * Stay up to date with digital trends and best practice * Optimise website performance, user experience and conversions * Oversee website content, ensuring it is engaging and SEO-optimised * Support new website development, including structure and user journey * Conduct keyword research and implement on-page SEO improvements * Monitor website performance using tools like Google Analytics and Search Console * Plan and execute paid search and display campaigns with focus on ROI * Collaborate on content creation: blogs, articles, video, infographics * Build and manage targeted email campaigns using marketing automation * Ensure timely campaign delivery to the right audiences * Track, analyse and report on digital campaigns and website metrics * Provide actionable recommendations for optimisation * Run A/B tests on ads, emails and landing pages * Manage multiple digital projects and budgets simultaneously * Work closely with sales and external partners to deliver integrated campaigns Your Experience and Skills * Degree in Marketing, Business, or a related field preferred * Proven track record in digital marketing across multiple channels * Strong SEO knowledge, with experience using tools like SEMrush, Ahrefs, and Google Search Console * Confident using Google Analytics, Google Ads, and preferably Dynamics Marketing module * Experienced in planning and running email campaigns * Excellent communicator, able to create clear and persuasive content for different audiences * Good understanding of content marketing, lead generation, and engaging target audiences * Analytical thinker, able to translate data into practical improvements * Organised, able to handle several projects and meet deadlines * Self-driven, proactive, and committed to ongoing learning Our client is passionate about developing your exciting career. They are big and diverse enough to offer you incredible opportunities, but small enough to know and care about team members as individuals. To apply for the Digital Marketing Executive role, send your CV today, and we will review it and contact you immediately. We are a recruitment agency that specialises in projects and programmes