CRM Manager - UK & Ireland | Central London (Hybrid, 3 days per week) | £40,000 - £45,000 10% bonus Zachary Daniels Retail Recruitment are proud to be representing a much-loved international fashion brand in their search for a talented CRM Manager to join their UK & Ireland marketing team. This is an exciting opportunity for a CRM or loyalty specialist to take ownership of customer engagement strategy within a globally recognised fashion house known for its quality, creativity, and culture. Why You'll Love This Role: Enjoy a competitive package and a genuinely supportive environment that values wellbeing, creativity, and growth: Hybrid working: 3 days per week in the London office Holidays: 25 days UK bank holidays 10 'work from anywhere' days Health & Wellbeing: Optional private healthcare, employee assistance programme (Retail Trust), and regular activities including yoga and run club Perks: Up to 65% off brand products and generous referral & long-service rewards Learning & Development: Continuous professional growth and mentoring from day one Parenthood: Enhanced family leave and assisted conception leave from day one Social: Regular social committee events and a collaborative, inclusive culture The Role: As CRM Manager, you'll lead the development and delivery of the brand's customer relationship and loyalty strategies across the UK and Ireland. You'll manage the loyalty programme, drive multi-channel CRM campaigns, and champion a seamless omnichannel experience that connects retail and digital audiences. Key Responsibilities Design and execute CRM and loyalty strategies to increase customer engagement and retention. Manage and grow the loyalty programme, ensuring members receive exceptional, personalised experiences. Lead campaign planning and segmentation across email, SMS, and digital channels. Use data and insights to optimise performance and shape future strategy. Partner with e-commerce, retail, and global teams to deliver 360 customer experiences. Coordinate VIP and lifestyle activations aligned with key commercial moments. Promote a customer-first culture across the business. About You Proven CRM or marketing experience within premium or luxury retail. Hands-on experience managing loyalty programmes and customer communications. Skilled in CRM systems and analytics tools (e.g. Google Analytics, Salesforce, Actito). Strong analytical mindset with the ability to translate data into meaningful insights. Excellent communication, collaboration, and stakeholder management skills. Experience in event or activation planning is advantageous. If you're passionate about building strong customer relationships and shaping loyalty for an iconic global brand, we'd love to hear from you. Apply today via Zachary Daniels Retail Recruitment and take your next step with a brand that celebrates individuality, creativity, and excellence. BBBH34723