Manager, EMEA Go‑to‑Market Analytics
Overview
As a Manager, EMEA Go‑to‑Market Analytics, you will steer analytics that directly shape how we engage clients, allocate spend, and measure performance across the region. You will sit within the Marketing Analytics function and report to the Associate Director, GTM Analytics EMEA & NA.
Responsibilities
* Partner closely with EMEA Marketing, Sales, Digital, and external agencies to ensure analytics work is clear, actionable, and tied to commercial outcomes.
* Collaborate with channel owners, product marketers, and planners to understand briefs and expectations, shaping campaigns and always‑on GTM activity through evidence‑based strategy.
* Use data to answer the “so what?” – surfacing insights that drive clear actions, trade‑offs, and opportunities.
* Enable teams to optimise spend, improve targeting, and strengthen client engagement.
* Identify use cases where predictive models, segmentation, or machine learning can move the needle.
* Work with the central advanced analytics team to build and deploy solutions—from forecasting to next‑best action logic—keeping things practical and business‑ready.
* Coordinate with media, digital, and analytics agencies to ensure deliverables are aligned, measurable, and rooted in GTM priorities.
* Manage scopes, timelines, and expectations while maintaining clarity.
* Mentor junior analysts and champion analytics maturity across the region, advising, coaching, and raising the bar for data usage.
Qualifications
* Degree in a quantitative, analytical, or communications‑related field (e.g., Statistics, Mathematics, Marketing Science).
* Proven experience in digital or marketing analytics roles, ideally in a B2B or client‑centric environment.
* Agency experience is an advantage, particularly in attribution work.
* Strong understanding of multi‑channel marketing—SEO, SEM, paid media, web journeys, and related channels.
* Technical capability in SQL, Python/R, Tableau, PowerBI, AWS, GA360, and Adobe Analytics.
* Confident communicator who can translate analysis into decisions and influence stakeholders.
* Strategic thinker who is comfortable exploring data pipelines and campaign structures.
Benefits
* Company‑provided healthcare
* Generous annual leave allowance
* Flexible working options, including hybrid arrangements
* Generous pension provisions
* Income protection
* Health and wellness benefits
* Volunteering days
* Enhanced parental leave
* Life insurance
Equal Opportunity
Disability Confident Scheme – Applicants who opt in to the Disability Confident Scheme and meet the minimum criteria for the role will be offered an interview. We are committed to an inclusive recruitment process for all candidates.
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