Marketing Manager – B2B SaaS (Remote)
Location: Remote (UK / EU preferred)
Type: Full-Time
Salary: £30,000–£35,000 + Uncapped Bonus Potential
Start Date: ASAP
About Appointwise
Appointwise is helping agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.
We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools, writes the copy, builds the landing pages, launches the campaigns, and gets things done.
What You’ll Be Doing
Create and launch campaigns to drive trial signups and paid conversions
Manage content, email, and paid channels — from ideation to implementation
Write marketing copy, emails, landing pages, and retargeting ads that actually convert
Own our marketing calendar — launches, campaigns, content distribution
Build and optimise onboarding and retention email flows
Repurpose founder video content across YouTube, Twitter, LinkedIn, email
Track what’s working — then double down and scale it
Who This Role Is For
~3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
~ Deep experience in product-led growth, user acquisition, and retention
~ Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
~ You write your own copy, build your own workflows, and know how to get scrapp
~ Fluent in CAC, LTV, funnel metrics — and know how to move them
~ Strong understanding of our audience: agencies, coaches, and online service provider
~ Self-motivated, fast-moving, and highly organised — you don’t need babysitting
Why Join Appointwise?
Own the entire marketing function — and actually be listened to
Work directly with the founders on high-impact strategy & execution
Flexible, remote-first, no fluff, just execution and outcomes
Big opportunity for growth — personally and professionally
If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!
Loughlan@appointwise.io